Pelican Books is a non-fiction imprint of Penguin Books. Founded in 1937, Pelican Books combined important topics with clear prose to create inexpensive paperbacks for a broad audience. Before being discontinued in 1984, Pelican Books published thousands of accessible, stimulating books covering a wide range of subjects from classical music to molecular biology to architecture. The imprint was relaunched in April 2014, with the first five titles appearing in May.
Pelican Books, 1937–1984
Pelican Books was established in 1937 as a non-fiction imprint for low-cost intellectual paperbacks. Founder Allen Lane wrote, ‘We… believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it.’ Pelican lowered the traditional barriers to knowledge by selling books at the cost of a packet of cigarettes. These books became especially popular among the self-educating post-war generation, and Pelican was even called an ‘informal university for '50s Britons’ by The Guardian. The Spectator reported, ‘If there is any sense in saying that the culture of the world should be accessible to all without distinctions of wealth, such publications are helping to make it true.’ For their first few decades, each regular Pelican was given a number starting "A". "A1" and "A2" were the two volumes of George Bernard Shaw’s newly augmented The Intelligent Woman's Guide to Socialism, Capitalism, Sovietism and Fascism; however, these were just two of nine volumes published in May 1937, the others being Olaf Stapledon, Last and First Men; Leonard Woolley, Digging up the Past; H. G. Wells, A Short History of the World ; G. D. H. Cole, Practical Economics; Julian Huxley, Essays in Popular Science; Bonamy Dobrée and G. E. Manwaring, The Floating Republic; Élie Halévy, A History of the English People in 1815, vol. 1. Pelican published many of the major intellects of the 20th century including historian Eric Hobsbawm, literary criticBoris Ford, philosopher A.J. Ayer, and journalist Jacob Bronowski. Other classic Pelican books included Totem and Taboo, The Eighteen Nineties,An Introduction to Modern Architecture, Coming of Age in Samoa, Pelican History of England, The Pelican Guide to English Literature, and Childhood in Society. Pelican’s early supporters included George Orwell, H. G. Wells, George Bernard Shaw, and J. B. Priestley. The imprint published books on thousands of subjects and became a global phenomenon. The series sold over 250 million copies worldwide over its nearly 50 years. Although Pelican was discontinued in 1984, the original books continue to be collected worldwide and prized for their iconic bright blue covers.
Pelican Specials
From 1938 to 1940, a few books within the series Penguin Specials were given blue covers and labelled as Pelican Specials. The first was Arnold Haskell, Ballet.
The hardback series the Pelican History of Art started publication in May 1953, with Painting in Britain: 1530-1790 by Ellis K. Waterhouse. Books in the series were given a number starting with "Z". The series was eventually turned over to Yale University Press.
Relaunch
Pelican Books was relaunched in May 2014, again aiming to provide inexpensive, accessible non-fiction for a non-specialist readership. The first five books consisted of introductions to topics varying from economics to revolutionary Russia, written by authorities selected by the company. These were published in May 2014, with five more titles to be added each year. The first five books were: ; Economics: The User’s Guide by Ha-Joon Chang ; Human Evolution by Robin Dunbar ; Revolutionary Russia by Orlando Figes ; The Domesticated Brain by Bruce Hood ; Greek and Roman Political Ideas by Melissa Lane The re-launch also included a line of Pelican t-shirts. These were made in collaboration with independent London clothing brand, Super Superficial, and are sold in their store and online.
