Parents (magazine)


Parents, published by Meredith Corporation, is an American mass circulation monthly magazine that features scientific information on child development geared to help parents in raising their children.

History

The magazine was started by George J. Hecht in 1926. The magazine was originally titled Children, The Magazine for Parents. Hecht hired Clara Savage Littledale to be its first editor. The first issue was published in October 1926 and soon was selling 100,000 copies a month. Beginning with the August 1929 issue, the name was changed to Parents' Magazine. Littledale was followed as editor by Mary Buchanan. In 1937, the magazine was granted trademark registration for the mark Parents' Magazine.
From 1941–1965, Parents' Magazine Press published a line of comic books and magazines heavily featuring comics, including such long-running titles as Calling All Girls, Children's Digest, Polly Pigtails, True Comics, and True Picture-Magazine. Parents Magazine Press also published Humpty Dumpty from the 1950s through the early 1980s, until it and Children's Digest were sold to the Saturday Evening Post company.
Parents' Magazine was sold to Gruner + Jahr in 1978. At that time, the magazine was "relaunched" and its name was shortened, utilizing only the word "Parents", without an apostrophe. Elizabeth Crow became the magazine's editor for the next decade.
In 1992, Gruner + Jahr filed suit against Meredith for trademark infringement of Parents when Meredith published Parent's Digest. With the court finding no actual confusion of the products, the case was dismissed.
Meredith acquired Parents magazine when Gruner + Jahr left the US magazine business in 2005. Sally Lee was the editor from 1998 to 2008. Dana Points was Editor in Chief from 2008-2016.

Profile

Its editorial focus is on the daily needs and concerns of mothers with young children. The glossy monthly features information about child health, safety, behavior, discipline and education. There are also stories on women's health, nutrition, pregnancy, marriage, and beauty. It is aimed primarily at women ages 18–35 with young children.
Columns include "As They Grow," which cover age-specific child development issues, as well as the reader-generated "Baby Bloopers," "It Worked for Me," and "Goody Bag." The magazine also produces a website, an iPhone app for kids, Parents Flash Cards, and GoodyBlog.com, the now-defunct blog.
With its impressive historical reach, Parents has frequently been used by academics, to document social and cultural shifts over time. Melissa Milkie and Kathleen Denny describe the prominence of the magazine:
Despite its gender-neutral title, the magazine's advice has implicitly been directed toward women. On the February 2019 issue it features a same-sex male couple, the first in its history.

Medal for "Movie of the Month"

Each month, Parents' Magazine would award a medal to a "Movie of the Month". The image of the "Movie of the Month" Medal was subsequently used on movie posters and lobby cards.
Past recipients include: