Organic, Inc.


Organic, Inc. is an interactive advertising agency headquartered in New York City with additional offices in Detroit, and San Francisco and is a part of the Omnicom Group Inc.

History

One of the original interactive agencies, Organic was founded by Jonathan Nelson, Brian Behlendorf, Cliff Skolnick and Matthew Nelson in 1993.
The firm developed the software product that became the web analytics company Accrue.
The firm completed an initial public offering in February 2000 under the ticker OGNC, but like many dot-com companies, was adversely affected when the Dot-com bubble burst and drastically reduced its size. It was re-privatized in 2001, and in 2003, became a wholly owned subsidiary of advertising holding company Omnicom Group.

Marketing Intelligence

The firm uses a proprietary set of analytics tools to forecast future sales. One client of this service was Chrysler.

Notable work

Among its notable work was their launch, in the spring of 2010, of the “Break the Cycle” campaign, a CPG launch for the "U by Kotex" brand built around social media.
The firm also did work with The Meth Project which included TV, radio, out-of-home, social and digital components, including an immersive online experience at www.MethProject.org in an effort to counter meth addiction.