Olo (online ordering)


Olo is a mobile and online food ordering platform that allows customers to order food from online menus and prepay from their mobile or desktop device. The company is based in New York City.
Olo was founded as GoMobo in 2005 by entrepreneur Noah Glass, working with coffee shops and restaurants in New Haven and New York. The company was renamed Olo in 2010. Their registered trademark slogan is "Skip the Line ®". Olo works with chain restaurants across the United States; according to a 2015 report in Fortune Magazine, the company had served approximately 10 million customers. The company reports reaching 40 million users in 2017.
As of 2017, Olo reports having served 40 million users. According to an October 2013 Forbes.com article, clients of Olo have reported having average ticket sizes increase by 25 percent. Some clients have experienced up to a 73 percent increase in ticket size.
Olo works with restaurants to create mobile applications for Android, Blackberry, and iPhone, as well as mobile-optimized ordering websites. Their online food ordering products are white labeled and integrate with restaurant point of sale systems. When it launched in 2005, Olo was the first United States company to offer text message ordering capabilities; it launched its iPhone-based app in 2009. The company has raised USD $63.25 million in total funding from Founder Collective, RRE Ventures, Core Capital, PayPal, Staley Capital, the Raine Group, and Danny Meyer, CEO of Union Square Hospitality Group, and members of Olo's board.