Nordic Mist


Nordic Mist is a line of soft drink mixers produced by The Coca-Cola Company and sold in Chile, Finland, Guinea-Bissau, Luxembourg, Belgium, Portugal, and Spain.

History

Nørdic Mist was introduced to New York City, Boston, Pittsburgh, and Philadelphia in September 1992. It was the result of a team working under Mary Minnick to develop beverages to compete in the growing low-carbohydrate, healthier soft drink market. Nørdic Mist was created more specifically to compete with Clearly Canadian, a brand of sparkling water quickly growing in popularity at the time. At its debut it was available in five flavors - black cherry, raspberry, peach, pineapple, and kiwi-pineapple-guava. Chile saw the arrival of Nørdic Mist in 1997, distributed there by Embotelladora Andina.
Nørdic Mist was introduced to Spain in 2000. In less than three years Coca-Cola enjoyed a 17% share of the tonic water market.

Flavors

Nørdic Mist has achieved almost cult status as the best mixer for gin & tonic with various Facebook pages and blogs requesting its export to other countries where it is not currently available.
In German slang, the word "Mist" is used as a mild expletive. The closest approximation in English could be "crap".
The way Nørdic is written on the logo, with an O with a slash, pronounces exactly like Nerdic in Norwegian and Danish. This might be the reason why it never was launched in Scandinavian countries.
The mixer was produced by a team headed by Mary Minnick and was nicknamed "Wolf Sweat" by some senior Coke executives.