Nokia tune


The Nokia tune is a phrase from a composition for solo guitar, Gran Vals, by the Spanish classical guitarist and composer Francisco Tárrega, written in 1902. It has been the icon of Finnish corporation Nokia since the 1990s, becoming the first identifiable musical ringtone on a mobile phone.

History

In 1992, Nokia used Francisco Tárrega's Gran Vals as the background music in a commercial for the Nokia 1011. The excerpt of Gran Vals used includes the phrase that would later be used for the Nokia tune ringtone.
In 1993, then Executive Vice President of Nokia, brought the whole Gran Vals to Lauri Kivinen and together they selected the excerpt that became "Nokia tune". The excerpt is taken from measures 13–16 of the piece.
The Nokia tune first appeared on the Nokia 2110 released in 1994, under the name ringtone Type 7, showing that it was just one of the normal ringtones. The tune's original name varied in the ringtone list, being listed as Type 13 on some phones, or Type 5 on others. In December 1997 with the introduction of the Nokia 6110, ringtones were each given a specific name, and the tune received the name "Grande valse". Some later Nokia phones still used Type 7 as the name of the Nokia tune. In 1999, "Grande valse" was renamed as "Nokia tune" and effectively became Nokia's flagship ringtone.
In December 1999, Jimmy Cauty, formerly of The KLF, and Guy Pratt released the mobile telephone-themed novelty-pop record "I Wanna 1-2-1 With You" under the name Solid Gold Chartbusters which heavily samples the theme. It was released as competition for the UK Christmas number one single but only got to number 62. The release of this song prevented the Super Furry Animals from releasing their song "Wherever I Lay My Phone " from the album Guerrilla as a single, on the grounds that it was also based on a mobile phone theme.

Evolution

It has since been evolved into many different types with the evolution of mobile phones' audio capabilities:
There are a few more versions of the Nokia tune that were uniquely used on one model, such as those on Nokia 9110, Nokia 2300, Nokia 8800, and the Nokia 8800 Sirocco. An official dubstep version was made in 2011 as part of Nokia's crowdsourcing campaign the Nokia Tune Remake competition; this is available alongside the traditional Nokia tune on certain models of that time.

Legacy

The tune was prominently featured in a recurring sketch on the British hidden camera/practical joke reality television series Trigger Happy TV.
In 2009, it was reported that the tune was heard worldwide an estimated 1.8 billion times per day, about 20,000 times per second.
The tune has been registered by Nokia as a sound trademark in some countries.

Covers

Canadian pianist Marc-André Hamelin wrote a short composition entitled Valse Irritation d'après Nokia based on the tune.
The Indonesian rock band The Changcuters included the segment of the Nokia tune on their song "Parampampam". The song was included on their 2011 album Tugas Akhir.