Nobel (typeface)
Nobel is a geometric sans-serif typeface designed by Sjoerd Henrik de Roos and Dick Dooijes. Capitalizing upon Lettergieterij Amsterdam's substantial financial interest in the Berlin typefoundry H. Berthold AG, de Roos decided as a Dutch competitor to Futura to license the Berthold foundry's geometric Berthold Grotesk, change some characters and sell it in the Netherlands under this name. The resulting face became very popular in Dutch printing.
Andrea Fuchs and Fred Smeijers of the Dutch Type Library produced a revival in 1993. In the same year in the United States, Tobias Frere-Jones, then at Font Bureau, began a revival of the Nobel face. Cyrus Highsmith and Dyana Weissman later added the light weights. Frere-Jones described it as an interesting compromise between the purer geometry of Futura and traditional letters: "Futura cooked in dirty pots and pans."
Nobel is used by Lexus in its literature and marketing materials.
