After forming the group, No One began writing and played their first show on August 5, 2000 at Champ’s. Having taken place between two Chicago dates for Ozzfest, the show gained the attention of Disturbed, Soulfly, and The Deadlights. No One only played two more weeks of concerts before joining Johnny K to record a 3-track demo. This resulted the recording of "Chemical," "It’s Real," and "My Release." Shortly after, No One received a phone call notifying them that a Californian manager had been shopping the demo around without their consent. They were approached by Immortal Records and, after reviewing other offers, chose the aforementioned label due to their reputation for breaking in heavy metal bands, their promotional tactics, and their long-term approach in never having dropped any bands. No One entered the studio in December 2000 without letting Immortal know that not enough songs had been written for an album. "Shedding", "Down on Me", and "Inside Out" were then written in the studio. After finishing up recording, No One resumed touring on April 5, 2001. Vocalist Murk described the album in an interview: "It’s a journey of peaks and valleys. There is a lot of emotions and changes in it. I have been working on it my entire life. It definitely took a long time to write it and a lot of hard work."
Touring and promotion
No One opened for Slaves on Dope and Hinge to promote their eponymous debut record. In July 2001, the band performed on the Second Stage of Ozzfest 2001 but canceled after only ten days. They also participated in the Pledge of Allegiance tour, a leg of Slipknot's Iowa World Tour co-headlined by System of a Down. The song "Chemical" was released as the lead single. It gained moderate airplay in late summer and early fall of 2001 and had a music video which aired on MTV2. It was later included on the soundtrack to the video gameJonny Moseley Mad Trix. "Down on Me" followed as the second single. "Cut," "Chemical," "Hype," and "It's Real" were all featured in the game'. A live rendition of "My Release" was featured on ' in March 2002.
Critical reception
's JT Griffith gave the album a 2.5/5 rating and emphasized No One's lack of originality and similarity to contemporaries but also their passionate, aggressive style: "No One is a good thrashing rock outfit, but original is not what they do... It may not be ground-breaking, but it is going to be hugely popular." He added, "The album cover has a picture of a man's face with his eyes covered like a prisoner. So when Murk claims that he doesn't 'see a lot of in music today' it's easy to wonder if he is blinded too."
