No. 7 (brand)


No7 is a brand of anti-ageing creams, skincare and cosmetic products developed by Boots UK.
The brand No. 7 was launched by Boots in 1935 as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics. Since its introduction, the brand has undergone eight redesigns. In 2007, Boots expanded the range to incorporate body products, foundation, creams and men's skincare.

Clinical endorsements

In 2007 No. 7 featured on BBC's Horizon programme; Professor Chris Griffiths of the University of Manchester stated "At both basic science and clinical levels, Boots No7 Protect & Perfect has been shown scientifically to repair photo-aged skin and improve the fine wrinkles associated with photo-ageing".