Nintendo DS Lite


The Nintendo DS Lite is a dual-screen handheld game console developed and manufactured by Nintendo. It is a slimmer, brighter, and more lightweight redesign of the original Nintendo DS. It was announced on January 26, 2006, more than a month before its initial release in Japan on March 2, 2006 due to overwhelming demand for the original model. It has been released in Australia, North America, Europe, New Zealand, Singapore, and defined regions in South America, the Middle East, and East Asia. As of March 31, 2014, shipments of the DS Lite have reached 93.86 million units worldwide, according to Nintendo.

Launch and development

A larger model of the DS Lite was an unreleased alternative to the DS Lite. It was ready for mass production, but Nintendo decided against its release as sales of the DS Lite were still strong. Instead Nintendo prepared the DSi and released a "DSi XL" version of that console a year later.
This larger DS Lite featured an increased screen size of and lacked the wide viewing angle of the DSi XL.

Japan

The Nintendo DS Lite was released on March 2, 2006 in Japan, with the suggested retail price of ¥16,800, but due to lack of supply and excessive demand of Nintendo DS systems at retail price following the Nintendo DS Lite's launch in Japan, many Asian electronics distributors raised the retail price of the redesigned handheld console to ¥23,300. On some Japanese auction sites it was being offered for prices as high as ¥40,000.
Even though Nintendo managed to release 550,000 units in March 2006, the DS Lite was sold out soon after its launch. The shortage was supposed to be eased after Nintendo released 700,000 Nintendo DS Lites during April 2006; however, retailers in Tokyo sold out yet again by late May 2006. This shortage would last for most of 2006 and 2007 with retailers all around the country having permanent ads apologizing for the shortage and announcing the ignorance of when a restock would arrive. When the product arrived, it would sell out within days. Since restocking was erratic, looking for the product often involved several visits to different retailers, and most of the time without finding the product. This was still the case in Japan as of April 25, 2007, with stores turning away potential customers every day and selling out quickly.

Australia

The Nintendo DS Lite was released in Australia on June 1, 2006 for A$199.95. It came with a demo for As of mid 2009, the device sold for approximately A$188.00.

North America

The Nintendo DS Lite was released on June 11, 2006, for US$129.99 in the United States, and CA$149.99 in Canada.
There had been various reports of North American Target, Wal-Mart, Kmart, and Meijer stores having sold Nintendo DS Lite units as early as May 30, 2006, breaking the official launch date.
On June 12, 2006, GameSpot reported that North American Nintendo DS Lites had sold out at major online retailers, as well as several brick-and-mortar stores.
On June 13, 2006, Nintendo announced that 136,500 units were sold in two days since the DS Lite went on sale in North America, and seemed to be on pace to the 500,000 sold by the original Nintendo DS in its first ten days. Shortly after its launch, the DS Lite was sold out at major US retailers; however, it did not have the same ongoing shortages in the US as it did in Japan through 2006 and 2007.

Europe

The Nintendo DS Lite was officially released in Europe on June 23, 2006, for £99.99 in the UK, €149.99 in the Eurozone. In Finland and Sweden, the DS Lite was released on June 22, 2006, due to Midsummer. In just 10 days, Nintendo announced it had sold 200,000 Nintendo DS Lites in Europe.
On June 12, 2006, Chinese media organization Sina.com reported that a container intended for shipment to Europe was stolen, which contained HK$18 million worth of goods, including black Nintendo DS Lites and games. Later, GamesIndustry.biz reported that Nintendo had indeed confirmed that "A number of White DS Lite made for the UK market were stolen in Hong Kong."

South Korea

Nintendo opened its latest subsidiary, Nintendo of Korea, led by Mineo Kouda, on July 20, 2006. The DS Lite is the first console to be released in South Korea by the subsidiary, being released on January 18, 2007 for ₩150,000. Popular Korean actor Jang Dong-gun and Ahn Sung-ki had been enlisted to help promote the console. Nintendo Korea stated that they have sold more than one million units in the first year of sale with around 1.4 million sold as of April 2008.

Hardware

Features

The Nintendo DS Lite is compatible with Game Boy Advance and regular DS games.
The DS Lite has a DS slot on top and the Game Boy slot on bottom. It also has a microphone and dual screens.

Technical comparison

Like its predecessor the Nintendo DS Lite is compatible with the Nintendo DS Headset accessory. However the DS Lite uses an AC power adapter that differs from the one used for the original Nintendo DS and Game Boy Advance SP due to a smaller adaptor AC port on the top of the unit.

Sales

DateJapanAmericasOtherTotal
2006-03-310.58 million
-
-
0.58 million
2006-06-302.72 million0.68 million0.76 million4.15 million
2006-09-304.97 million2.23 million1.86 million9.06 million
2006-12-317.89 million4.84 million4.60 million17.33 million
2007-03-319.48 million6.41 million5.96 million21.85 million
2007-06-3011.56 million8.81 million8.32 million28.69 million
2007-09-3013.16 million10.73 million11.04 million34.93 million
2007-12-3115.12 million14.85 million16.00 million45.97 million
2008-03-3115.84 million17.06 million18.88 million51.78 million
2008-06-3016.42 million19.78 million22.53 million58.72 million
2008-09-3017.16 million22.30 million26.05 million65.51 million
2008-12-3117.46 million26.60 million31.67 million75.74 million
2009-03-3117.63 million28.80 million33.51 million79.94 million
2009-06-3017.71 million29.76 million34.79 million82.26 million
2009-09-3017.84 million30.75 million35.90 million84.49 million
2009-12-3118.01 million33.51 million37.67 million89.19 million
2010-06-3018.10 million34.33 million38.35 million90.78 million
2010-09-3018.16 million34.65 million38.60 million91.41 million
2010-12-3118.20 million35.74 million38.89 million92.83 million
2011-03-3118.20 million35.89 million38.97 million93.06 million
2011-06-3018.20 million36.15 million39.07 million93.42 million
2011-09-3018.20 million36.21 million39.12 million93.53 million
2011-12-3118.20 million36.37 million39.16 million93.74 million
2012-12-3118.20 million36.44 million39.21 million93.85 million
2014-03-3118.21 million36.44 million39.21 million93.86 million

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