Never Leave You


"Never Leave You" is a song composed and performed by Tinchy Stryder. The song, written by Taio Cruz is the fourth single from Stryder's second studio album, Catch 22 as a digital download on 2 August 2009 and then as a CD single on 3 August 2009. It features guest vocals by Amelle Berrabah, a member of British girl group, the Sugababes and received airplay on many radio stations in the UK including BBC 1Xtra. "Never Leave You" has also reached "The A-List" on the BBC Radio 1 playlist. The music video was released on Stryder's official website on 24 June 2009.
The song immediately rushed into the UK and Ireland charts, charting at #1 in the UK and #2 in Ireland. The song knocked The Black Eyed Peas's song "I Gotta Feeling" off the UK top spot on 2 August 2009, but failed to knock "I Gotta Feeling" off the Irish top spot, and charted behind it.

Background

"Never Leave You" is a midtempo alternative hip hop-Europop song with grime influences. The song was originally picked to be Stryder's first single from his album Catch 22, but "Number 1" was chosen instead. The song was Amelle's first solo release outside of the Sugababes. The song became Stryder's second number 1 single from Catch 22. It also became Amelle's first number one single as a solo artist making her, to date, the only member of the Sugababes to achieve a number one single outside of the group.

Writing and inspiration

On the surface ‘Never Leave You’ is about Stryder telling a girl how he’s going to be with her forever, but beneath the surface its sentiments are directed towards his original fans, his East London roots, to grime music and to memories of growing up in his neighbourhood. According to the producer Fraser T Smith, "it's a song about success and staying true to yourself."

Critical reception

"Never Leave You" received positive reviews from music critics. David Balls from Digital Spy said: "Rewind eight months and the name Tinchy Stryder would have been met with blank expressions by all but a core of grime fanatics in East London. Now, having bypassed the critics and trend-setters, the rapper has become one of the year's biggest success stories thanks to a winning combination of pop hooks and hip-hop rhymes. Building on the momentum of his recent chart-topper 'Number One', Stryder's back with summer smash-in-waiting 'Never Leave You'."
"It finds him sticking to the Europoppy sound of his previous singles, but this time he's drafted in his starriest sparring partner yet - Sugababes singer Amelle Berrabah. He powers through the verses in his distinctive London twang, she croons the glorious chorus, and Fraser T Smith keeps the production as fresh and sharp as a grapefuit breakfast. Stryder may have started the year as the so-called "Prince of Grime", but... wait for it... he's fast establishing himself as the King of the Charts." and he gave the song four out of five stars.

Promotion

Stryder and Amelle performed the song together for the first time at BBC Sound. The pair performed the song together on, T4 on the Beach in July 2009, on stage alone side many other artists. In August 2009 the pair were still promoting the song, still singing it on shows like TMF Sessions, Live Lounge. The song was performed together at 95.8 Capital FM. Tinchy performed the song himself at times, as Amelle and her commitment to girl-group Sugababes, like he did at Ghana, at Lush! in Kellys Nightclub, Portrush, in October. The pair sang the song at Party in the Park, they also sang the song on high streets, in big shopping centres. After promoting the song, the song shot to number 1 in the UK. The biggest promotion was at T4 on the Beach 2009, thousands of people went, it was also filmed and put on television, known to be on T4, E4, E4+1. Amelle toured with Stryder on his promotional tour.

Music video

Background

The music video for the track was directed by Emil Nava, with producer Claire Oxley and executive producer Ben Pugh and Rory Aitkin. The art director of the video was Chris Lightburn-Jones and the stylist Chloe Richardson and Alison Elwin. The editor was in fact Nick Allix at The White House and the colourist was Tareq & James at Prime Focus. Emil Nava stated that the music video would be very bright and relaxed.

Synopsis

In the music video it features Tinchy Stryder in his Star in the Hood clothing, in a room, sitting on a chair, with bright lights shining around him. As the scenes move on Amelle and Stryder are seen singing together in a white-coloured room, they are also seen in the same room as one another but a wall separating them so they can not see each other. But as it goes on they are seen in X-ray vision. Throughout the music video, both Stryder and Berrabah are seen wearing a number of different clothing, e.g., Amelle wearing a top half of a cut-out swimsuit. The pair dance and sing on the spot, leaning, sitting, lying on metal-like chairs.

Track listing

Charts

Weekly charts

Year-end charts

Certifications

Release history