Nestlé Nesvita Women of Strength '09
Nestlé Nesvita Women of Strength '09 was a weekly television talk show, which selected young women, ages 14–25, to promote education, skills and choosing the right career. The show was hosted by Ayesha Khan, directed by Kamran Qureshi & Iram Qureshi and produced by Sajjad Gul's Evernew Group for Nestlé Nesvita.
Nestlé Nesvita's Women of Strength initiative aims to provide young urban women with the tools and guidance to create positive, goal-achieving changes in their lives. It tells stories of strength from women who thought they had achieved something extraordinary in life and deserved the title of ‘Woman of Strength’.
The Concept
Every woman is strong if she can believe in her and trust on her abilities. Women is the judge, jury and the lawyer. She runs the country, makes laws in the parliament, masterminds hostile takeovers in multinationals, anchors the network’s primetime shows, flies a MIG jet fighter, and runs a chain of branded stores.In between, she raises a family, runs the household and balances the marital equation. She’s a woman of substance. She’s a woman of strength. She does all that she can.
The Show
The show starring 26 Nestle Nesvita Women of Strength selected after going through a detailed screening process on the basis of their goals and believe in them. Each show focuses an inspiring young woman and spend a day with her in school, family and friends, to explore the factors involved to be high achiever, her goal and vision.Live audience, her parents and mentor, a top professional from the respected field were invited in a show and run that package on set to introduce woman of strength. A female celebrity guest was there every week in the show as role model who've struggled and achieved a lot in life. In order to appreciate these women and promote their skills they were awarded Nestle Women of Strength Award for the week. In the end of the show Woman of Strength writes their goal, signs it and put that shield in a showcase area of the set.
The Themes, Goals & Guests
Every week show has a different theme.| Themes | Goals | Mentors | Guests | - |
| Creativity | Interior Designer | Bina Kazi | Zeb and Haniya | - |
| Healthy Eating | Nutritionist | Shelina Amir | Tooba Siddiqui | - |
| Adaptability | Fashion Designer | Shayan Malik | Sania Saeed | - |
| Ambition | Brand Manager | Sarah Hussain | Andleeb Abbas | - |
| Social Responsibilities | Social Worker focus on Women and Children | Dr. Mobina Agboatwala | Sabeen Mahmud | - |
| Innovation | Radio Presenter / RJ | Ayesha Alam Khan | Anila Weldon | - |
| Empathy | Psychiatrist | Aisha Sarmad | Seemi Pasha | - |
| Effective Communication | Chief Editor | Raheela Narejo | - | |
| Dedication | Architect/Chief Editor Magazine | Maria Aslam | Marina Khan | - |
| Trend Awareness | Make Up Artist | Neelofar Peerzada | - | |
| Integrity | Director HR | Uzma Butt | Anjum Waris Khan | - |
| To Reinvent | Stage Performer | Nighat Choudhri | Reema Khan | - |
| Daring | Journalist | Beena Sarwar | Rabia Baig | - |
| Multi Tasking | Event Manager | Fareeha Altaf - | Misbah Khalid | - |
| Perseverance | Neurosurgeon | Shahnaz Ibrahim - | Kiran Khan | - |
| Intellect | Writer | Mahnoosh Haider Ali | Huma Baig | - |
| Originality | Chef | Nausheen Saeed | Dr. Muzna Ibrahim | - |
| Intellect | Fiction Writer | Imrana Maqsood | Fatima Surayya Bajia Jahan Ara Hai | - |
| Risk Taking | Business/Cosmetic Products & Accessories | Nabeha Zeeshan | - | |
| Confidence | Host Live Show | Shaista Lodhi | Noor | - |
| Imagination | Photographers | Maraam & Abroo | - | |
| Inspiration | TV Director | Angeline Malik | Sarwat Gilani | - |
| Style | Model | Nadia Hussain | Maheen Khan | - |
| Leadership | TV Producer | Sahira Kazmi | Urooj Mumtaz | - |
| Aesthetics | Textile and Fashion Designer | Sonia Batla | Saba Ansari |