Nestlé Bear Brand


Bear Brand is a powdered milk drink brand introduced in 1976, which is owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.

Variants

Sterilized milk

Philippines

International branding

In Thailand, the Bear Brand Sterilized is branded by other variants. In Cambodia, Bear Brand was introduced in July 2015, while in Myanmar, Bear Brand was introduced in October 2016. Bear Brand's Indonesian package is in slim tube 189 ml content. In Switzerland, the brand is instead named Bärenmarke in German origin of name.

Logos

In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark. In 1996, the bears refreshed with a cartoony look in a shield appeared, but in 2002 the shape was changed with the current shield logo form. In 2004, the logo in some countries used the circle logo variant. In 2013, the Bear Brand logo font was changed from Franklin Gothic to Arial.

Commercials, advertisements and slogans

In the Philippines, they use the slogan "Tibay Araw-Araw" starting from 2012. Their present "Laki Sa Gatas" nutrition education advocacy program was first launched in 2006.
In 2015, Bear Brand's Alamat ng Matibay book was launched, which introduced the character Mina, and her friend Sonson.