Negro (candy)


Negro is a candy originating from Subotica which was invented by József Ruff living and working in the Kingdom of Yugoslavia. This brand of candies has been produced by Pionir since the 1920s in Serbia. In Hungary, it was produced by Győri Keksz until 2019. The product's slogan is "the chimney sweep of the throat". On its wrapper a chimney sweeper is depicted sweeping a chimney. It gets its originally black colour from active carbon and anise which is similar in taste to licorice, and taste from menthol added. Its full recipe is an industrial secret. Since 2018, production of Győri-branded Negro has been moved to Gebze, Turkey.
The name Negro has sometimes mistakenly been seen as racist. The name refers to its inventor, Pietro Negro, and the word "black" is not connected to people of African descent.