Nebraska Book Company


Nebraska Book Company, Inc., began in 1915 with a single college store near the University of Nebraska campus by E.H. "Red" Long, and it is still headquartered in Lincoln, Nebraska.
Following World War II, when the supply of new textbooks could not meet the demand created by returning ex-GI students, NBC began buying books back from students at the end of the term and reselling them as used, helping to develop a used textbook industry. The company emerged from bankruptcy in 2012.
Nebraska Book Company's customer base includes students, parents, faculty and alumni. The company provides wholesale textbook distribution and technology services to approximately 2,500 bookstores.
In 2010 the company rebranded its retail operations as Neebo. Neebo.com was the company's online portal, offering college textbooks, textbook rentals, e-textbooks, and college-branded merchandise. Follett acquired Neebo in 2015. Nebraska Book Company retained its wholesale textbook distribution and technology businesses. In 2018, Nebraska Book Company and Follett formed a strategic partnership for course material sourcing and selling.