National Hispanic Media Coalition


The http://www.nhmc.org/ National Hispanic Media Coalition is a media advocacy and [civil rights organization for the advancement of Latinos, working towards a media that is fair and inclusive of Latinos, and towards universal, affordable, and open access to communications.

Background

NHMC was founded in Los Angeles in 1986 by Alex Nogales, Armando Duron, and Esther Renteria. The organization is headquartered in Los Angeles, California with offices in Washington, D.C..
The efforts of NHMC are critical to the American Latino community due in large part to NHMC’s reputation as one of the most sought-after and credible national, Latino media organizations. This is important because, unless media bias against Latinos is stopped, the present generation of American Latino youth will grow up viewing largely negative images of themselves which only serve to promote low self-esteem and ambitions.
NHMC serves as the Secretariat of the National Latino Media Council which encompasses 15 Latino advocacy and civil rights groups:
For the past twenty years, the National Hispanic Media Coalition has recognized those contributing to the positive portrayal of Latinos in Hollywood at their annual Impact Awards Gala, held in Beverly Hills, CA. Past honorees include: Jaime Camil, Karla Souza, Jorge R. Gutierrez, Demian Bichir, Diego Luna, Edward James Olmos, Aubrey Plaza, Zoe Saldana, Eva Longoria, Robert Rodriguez, Jorge Ramos, Alejandro Gonzalez-Iñárritu, James Cameron, Benjamin Bratt, Danny Trejo, Gina Rodriguez and more.

The Issues

Among the issues NHMC works on are: Employment of Latinos in all areas of the media and telecom industries; combating hate speech targeting Latinos and other people of color in the media; educating about the harms of media exploitation of negative Latino stereotypes in the media; leading campaigns against broadcasters that misrepresent Latinos, i.e., Liberman Broadcasting’s “Jose Luis Sin Censura” and Clear Channel Communications’ “The John and Ken Show”. Promoting broadband access and net neutrality; Advocating for positive portrayals of Latinos in the media; and media diversity.