Myprotein


Myprotein is a British online retailer based in Cheshire, UK that manufactures sports nutrition products and gym clothing, including supplements, protein powders, vitamins and high-protein foods and snacks. It is a subsidiary of The Hut Group.
It was first founded in 2004 by Oliver Cookson, but was later acquired by British e-commerce company The Hut Group in June 2011.
In December 2015, Myprotein announced an agreement with Kentucky Cabinet for Economic Development to build their first production facility outside the UK in Bullitt County, Kentucky. Myprotein invested $17 million to rent a production and distribution facility that planned to create 350 new jobs in the region.

Sports partnerships

As part of the sports nutrition industry, Myprotein has partnered with various competitive sports teams from across the UK and Canada.
Currently, Myprotein has a partnership with the following sports teams:
In April 2017, customer Adam Brenton reportedly found a dead mouse in a 1.45kg bag of chocolate flavour whey protein that he had purchased on the Myprotein site. He claimed that he had been using the protein powder for 3 weeks before discovering the mouse carcass at the bottom of the bag. With Brenton's consent, the bag of protein powder was tested by food safety experts Ecolab as endorsed by the University of Liverpool. The results showed that the mouse was not present in the protein powder during shipping and that it had died around 3 weeks after the protein batch had been finalised. Consequently, Brenton was ordered to pay The Hut.com Ltd and Cend Ltd unspecified damages and legal costs. Many of the news outlets that covered the original story subsequently posted an apology to the brand regarding the previously published claims.