"My Boo" is the only single released by Ghost Town DJ's. It was released on Jermaine Dupri's So So Def label and Columbia. The song, an invite by a female to a male, blends R&B-style vocals over a bass beat. It was written by Carlton Mahone and Rodney Terry, with lead vocals sung by Virgo Williams. The song peaked at number 31 on the US BillboardHot 100 on its initial release in 1996. In 2016, the song was re-popularized by the "Running Man Challenge" and re-entered the Hot 100, achieving a new peak of number 27 twenty years after its original release. "My Boo" was also a big hit in New Zealand, where it peaked at number three in October 1996.
Background
Originally, an artist named Akema Johnson-Day was slated to provide lead vocals for the song with Virgo Williams on background vocals, however when a scheduling conflict prevented Akema from taking part in the production, Virgo Williams’ vocals became the lead vocals. Lil Jon was an A&R Director for So So Def at the time, and he is noted as the executive producer of the song. Rodney Terry and Carl Mahone co-produced it, and it was the second version of the beat currently used in the song.
Music video
The music video features a pool party. The group did not appear in the video, but Jermaine Dupri does.
Chart performance
"My Boo" entered the Billboard charts on the issue dated June 15, 1996 with its number 71 debut on the Hot R&B Airplay chart, with early airplay concentrated at Southern R&B radio stations. Three weeks later, following its commercial release as a vinyl12-inch single, it entered the Hot R&B Singles and Hot 100 charts at numbers 41 and 65, respectively. On the latter chart, where it was the highest-ranking debut of the week, nearly 85% of the single's chart points were derived from airplay, with its vinyl-only release precluding a larger contribution from sales. Though it was ultimately never released domestically in the more popular cassette and CD configurations, the single managed to peak at numbers 18 and 31 on Hot R&B Singles and the Hot 100, respectively. The song was especially popular at rhythmic radio stations, peaking at number 2 on the Top 40/Rhythm-Crossover chart. Abroad, the song became a major hit in New Zealand, where it rose to number three on the RIANZ Singles Chart and earned a Gold certification for sales in excess of 5,000 copies. Nearly twenty years after the song's original chart run, a resurgence in its popularity driven by the Running Man Challenge viral meme prompted its re-entry on the charts dated May 21, 2016. On the strength of 35,000 digital download sales and 12.3 million domestic streams, "My Boo" re-entered the R&B chart, which had long since been renamed Hot R&B/Hip-Hop Songs, at number 14, and the Hot 100 at number 29, surpassing the single's initial peaks on both charts. It subsequently peaked at numbers 10 and 27, respectively.
Remixes
In the 2004 song "I Wanna Be Your Lady" from Cam'ron & The Diplomats' second album together on Diplomatic Immunity 2, the song was interpolated. In 2007, the song was interpolated on Pitbull and Lloyd's "Secret Admirer". In 2009, the song was sampled in the So So Def Mix of "H.A.T.E.U." by Mariah Carey. A slowed down witch house remix was released by Balam Acab in 2011. Interpolations of the song are featured in Ciara's 2013 single "Body Party". In 2016, the group released four 20th anniversary mixes of the song.
Cover versions
Brooklyn-based band Friends released a cover of "My Boo" as the B-side to their single "I'm His Girl", released on October 31, 2011.
Australian producer Flume released a cover of "My Boo" featuring American rapper Vince Staples and Australian singers Kučka, Ngaiire, and Vera Blue for Triple J's Like a Version on December 1, 2016. The cover was later released on iTunes on December 16, 2016.
Running Man Challenge
In 2016, twenty years after its initial release, "My Boo" gained notoriety through the Running Man Challenge, a viral meme in which participants filmed and shared short clips of themselves performing a dance resembling running to the song. The original videos were posted on Vine by high school students in Hillside, New Jersey. Inspired by Vincent and Hall's video, two players from the University of Maryland Terrapinscollege basketball program, Jared Nickens and Jaylen Brantley, filmed their own versions of the Running Man Challenge, spreading the meme. The challenge went viral on Vine, and Vincent, Hall, Nickens and Brantley were invited to perform it on The Ellen DeGeneres Show. Many other athletes from various sports, a number of celebrities and the general public have embraced the trend and produced their own takes of the dance.
