Motivate (company)


Motivate ''' is a company based in New York City that operates bicycle sharing systems in the United States. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. In July 2018 the company was acquired by Lyft.

History

Alta Bicycle Share was formed in 2010.
Motivate was listed in Fast Company's "World's Most Innovative Companies" for 2014 under its previous name.
In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder. Subsequently, Motivate announced its acquisition of 8D Technologies, the technology provider for a number of the systems it already operated, in February 2017. In July 2018, Lyft announced that it would acquire Motivate and continue to operate it as a standalone business.

Currently operating systems

Motivate currently operates seven systems in public-private partnerships with local governments:
Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.