In the latter half of 1934, having seen the emergence of Famous Funnies and other oversize magazines reprinting comic strips, Major Malcolm Wheeler-Nicholson founded National Allied Publications and published New Fun #1. A tabloid-sized, 10-inch by 15-inch, 36-page magazine with a card-stock, non-glossy cover, it was an anthology of humor features, such as the funny animal comic "Pelion and Ossa" and the college-set "Jigger and Ginger", mixed with such dramatic fare as the Western strip "Jack Woods" and the "yellow peril" adventure "Barry O'Neill", featuring a Fu Manchu-styled villain, Fang Gow. The first issue also featured humor strip "Caveman Capers", an adaptation of the 1819 novel Ivanhoe, spy drama "Sandra of the Secret Service", and a strip based on an early Walt Disney creation, Oswald the Lucky Rabbit. Most significantly, however, whereas some of the existing publications had eventually included a small amount of original material, generally as filler, New Fun #1 was the first comic book containing all-original material. Additionally, it carried advertising, whereas previous comic books were sponsored by corporations such as Procter & Gamble, Kinney Shoes, and Canada Dry beverages, and ad-free. The first four issues were edited by future Funnies, Inc., founder Lloyd Jacquet, the next, after a three-month hiatus, by Wheeler-Nicholson himself. Issue #6 brought the comic-book debuts of Jerry Siegel and Joe Shuster, the future creators of Superman, who began their careers with the musketeer swashbuckler "Henri Duval" and, under the pseudonyms "Leger and Reuths", the supernatural adventurer Doctor Occult. They would remain on the latter title through issue #32, following the magazine's retitling as More Fun, and More Fun Comics. In issue #101, Siegel and Shuster introduced Superboy, a teenage version of Superman, in a new feature chronicling the adventures of the Man of Steel when he was a boy growing up in the rural Midwestern United States. With issue #108, all the superhero features were moved from More Fun into Adventure Comics. More Fun became a humor title that spotlighted the children's fantasy feature "Jimminy and the Magic Book". The book was canceled with issue #127.
