Monde Nissin Corporation is a Philippine-based company that manufactures noodles, biscuits, packaged baked goods, and culinary aids under the brands Lucky Me!, Nissin, Voice, Bingo, and Monde. Monde Nissin's subsidiaries include Monde M.Y. San, manufacturer of biscuit brands SkyFlakes and Fita; Monde Nissin Thailand; and Monde Nissin Australia, comprising the businesses Black Swan, Nudie, and Menora Foods. The company also distributes Mama Sita's, and Dutch Mill in the Philippines. Since 2000, Monde Nissin has been consistently included in the top 50 corporations in the Philippines based on gross revenues.
History
Monde Nissin was incorporated as Monde Denmark Nissin Biscuit Corporation in 1979 and began manufacturing operations in 1980. Among its first products were Nissin Butter Coconut Biscuits and Nissin Wafers. The founders and owners are linked to an Indonesian group.
Leadership in the noodles segment
In 1989, the company ventured into the instant noodle segment with Lucky Me!. It also launched Lucky Me! Instant Mami, noodles with soup in pouches, in Beef and Chicken variants. Eventually, these became their fastest-selling products. In 1991, it introduced Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market. In 1995, Lucky Me! Supreme in La Paz Batchoy flavor was launched as the first Filipino dish-flavored no-cook cup noodles. In 2009, Lucky Me! Special was introduced, which consists of noodles with local and international flavors such as Lomi, Jjamppong, Curly Spaghetti, Baked Mac, and Mac & Cheez. In 2014, Kantar Worldpanel, in its Brand Footprint Report, cited Lucky Me! as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.
In 2001, the company acquired M.Y. San Biscuit, Inc., manufacturer of SkyFlakes, Fita, and M.Y. San Grahams. After the acquisition by Monde Nissin, M.Y. San Biscuit, Inc. changed its name to Monde M.Y. San Corporation. Several cookies and snack products were also launched, namely Eggnog Cookies, Bread Stix, and Bingo Cookie Sandwich. In 2005, Voice Combo Cracker became the first cracker and wafer combo biscuit in the Philippines. In 2014, Voice Pops was launched as the first cream sandwich with popping candies.
After establishing leadership of the noodle and biscuit segments, Monde Nissin pushed for a dynamic phase with its expansion to other product categories. In 2006, Dutch Mill Yoghurt Drink became available in the Philippines through partnership with Dairy Plus Thailand. In 2010, Monde Nissin entered the culinary solutions market with the introduction of Lucky Me! NamNam All-3-in-1 Seasoning. Its portfolio of culinary aids expanded further with the launch of Lucky Me! NamNam Tomato seasoning in 2013, the first seasoning in the local market with the taste of real tomatoes. In 2011, Monde was launched as the first premium-quality packaged baked products line. It initially offered Monde Special Mamon, the first premium-quality baked sponge cake in the Philippines. This was followed by the introduction of Monde Special Cream Puff, Belgian Waffle, and Crispy Waffle. In 2014, Monde Nissin took on the marketing and distribution of Mama Sita's, a range of culinary solutions such as sauces, mixes, condiments, meal kits, and coolers.
Subsidiaries and partnerships
Apart from developing homegrown brands, Monde Nissin led acquisitions and forged business partnerships, leading to the diversification of its product lines and extended reach in the international market.
Philippines
In 2001, M.Y. San Biscuit, Inc. was acquired by Monde Nissin and renamed Monde M.Y. San Corporation. In 2014, the company became the exclusive marketing and distribution arm of Marigold Manufacturing Corporation for Mama Sita’s products.
Thailand
In 2004, Monde Nissin began its expansion in the international manufacturing market through the establishment of another subsidiary, Monde Nissin Thailand. In 2006, Monde Nissin partnered with Dairy Plus Thailand to distribute Dutch Mill Yoghurt Drink to the Philippines. Four years later, the company took over the local marketing of the brand.
Australia
Monde Nissin Australia was established as a subsidiary in 2014. It primarily comprises businesses of chilled dips and juices from Black Swan, Nudie, and Menora Foods.
In 2007, Monde Nissin, under Lucky Me!, launched Kainang Pamilya Mahalaga advocacy. It focuses on the promotion of frequent family meals together as a way to strengthen the foundations of the Filipino family. The advocacy was supported by Presidential Proclamation 326 dated January 2012, which declared every 4th Monday of September to be Kainang Pamilya Mahalaga day.
