Richard Hendricks is a shy, reclusive programmer working for Hooli, a large tech corporation headquartered in Silicon Valley. He lives in a house in Palo Alto that serves as an Business incubator run by Erlich Bachman, an entrepreneur who founded the tech company Aviato before selling it years ago. Other cohabitants include Nelson "Big Head" Bighetti Hendricks's coworker at Hooli, system architect Bertram Gilfoyle, and Java programmer Dinesh Chugtai. Richard is working on a side project called "Pied Piper", an application that tracks songs to help musicians avoid copyright infringement. The app is dismissed by Erlich, who tells Richard to either pursue more innovative ideas or move out of the incubator. While at the Hooli campus, Richard pitches Pied Piper to two "brogrammers", who dismisses and taunts him. Richard proceeds to pitch the project to Peter Gregory, a venture capitalist who also awkwardly dismisses him. Richard would end up pitching the app to Gregory's assistant Monica instead. While running through the application, the brogrammers are stunned by the efficiency and flawlessness of the app's compression algorithm. This is noticed by Hooli VP Jared Dunn, who notifies CEO Gavin Belson. Richard is then contacted by Belson, who offers to buy his app, peaking his offer at $10 million for the rights to the application. While meeting with Gavin, Richard receives a call from Gregory, who offers him $200,000 for 10% of Pied Piper. Overwhelmed with the offers, Richard heads out and suffers a panic attack before heading to a clinic. Outside the clinic, Richard finds Monica, who informs him that everyone is fighting for control of the algorithm, not the app: Belson wants the algorithm under his control and intends to shut down Pied Piper after the acquisition. Under Gregory, Richard could grow Pied Piper into the business he wants it to be while directing its future. Richard returns to the incubator and tells the incubees he is taking Gregory's offer and receives Erlich's blessing. Richard proceeds to recruit Big Head, Gilfoyle, and Dinesh to join the Pied Piper team.
Production
After Mike Judge graduated from UCSD with a degree in physics, his first job was as a programmer working on the F-18 fighter. In 1987 he moved to the Silicon Valley region of Northern California and joined Parallax, a startupvideo card company with about 40 employees. Disliking the company's culture and his colleagues, Judge quit after less than three months, but the experience gave him the background to later create a show about the region's people and companies. Filming for the pilot began on March 12, 2013, in Palo Alto, California. HBO green-lit the series on May 16, 2013. Kid Rock appeared in the episode as a personal favor to Judge, who said "Rock sort of owed me one. I'd done a Beavis And Butt-head thing for him for free that he used on his Jumbotrons on tour in 2011"; the cameo was inspired by a tech company's party Judge had attended only because Run-DMC were performing, with Judge stating that "it was just a lot of disinterested tech people standing around. It seemed like an odd juxtaposition."
