Della Femina co-founded the acclaimed theater company SCRAP. They performed extensively in Los Angeles and New York in the late 80s and 90's to SRO crowds and were coined “The Scrap Pack” by Interview Magazine and Hollywood’s Next Generation by The New York Times alongside the likes of Robert Downey JR, Ben Stiller and Kiefer Sutherland. Della Femina's early stage work includes Cliford Odets Clash By Night at The All Seasons Theater in NY, Bent with Viggo Mortenson at The Coast Playhouse in LA and Rank and File at The Hudson Theater. Film work includes Italian Movie with James Gandolfini and Rita Moreno, A Gentleman's Game with Gary Sinise, City By The Sea with Robert De Niro and a series of B movies that Della Femina shot in Romania for Paramount's Full Moon including such classic fare as Mandroid, Bloodlust and Invisible the Chronicles of Benjamin Night. Della Femina teamed up with director Jeff Joseph in 1998 to open up Fountain Films in Tribeca where they produced numerous shorts, feature films and events including the Lime Rickey Film Festival. In 2000 Della Femina and his wife Laurie opened the innovative boutique The Stork Club on Sullivan Street in New York City. Della Femina moved his film company into the back of the shop, naming it Storefront Films where he produced videos and branded internet content for local businesses. In 2003 Della Femina worked closely with director Mark Ledzian and his production company N9 as their marketing director while also producing video, web content and commercials for advertising agencies, brands and internet channels. In 2006 Della Femina started working with Brand Energy guru Matti Leshem and Leshem’s company Protagonist. Looking for original, relevant ways to reach consumers, in 2007 Leshem and Della Femina opened the SoHo art gallery RetroNYM as inspiration for Pepsi’s innovation team. In 2008 he started their hospitality division and ran The Thought Leader Campaign in New York and Los Angeles for another Protagonist client IZZE sparkling juice.
StoreFront
In 2010 Della Femina produced the new media show Pipeline and the TV pilot Downtown with Will McCormack. In 2011 he began working with Della Femina Advertising under his own alternative marketing and production banner StoreFront Digital where they produced content/presentations i.e Drambuie, Fangelico, IceRocks, Fiat, Frederick Wildman, Coney Island Beer and Zenify, In 2013 Della Femina Hospitality was formed as a division of StoreFront to support their fast growing list of hospitality clients and projects including Haamonii Shochu, Long Island Spirits, The Allegria Hotel, Barbacoa, Blaze Pizza, Bloody Bills BBQ, SLATE pannini & martini lounge, Vietnamese installation indo and the LA restaurant Croft Alley. StoreFront is currently in production on several multi-platform campaigns, mobile applications, films and programming including the comedy series “Ivy League Crimelords” with Michael Mailer Films and Jon Friedman Productions and the independent feature Fishing In The Pool For Buddha. DFH is in development on numerous restaurant, bar and hotel projects. StoreFront operates offices at Della Femina Advertising in New York City and Los Angeles.
