Mettoy Playcraft Ltd was the name of a range of toys manufactured in Northampton and Fforestfach Swansea, between the 1930s and 1980s. The Mettoy company was founded in 1933 by German émigré Philip Ullmann and was later joined by South African-born German Arthur Katz who had previously worked for Ulmann at his toy company Tipp and Co of Nuremberg. The firm made a variety of lithographed metal wind-up toys. Both Jewish, they moved to Britain following Hitler’s rise to power in 1933. The firm is most famous for its line of die-cast toy motor vehicles of their Corgi Toys branch created in 1956. In the same year Mettoy merged with the Playcraft model railway and slot car company. The company was sold in 1984 with the assets of the company transferred to Corgi Toys but it folded shortly after.
History
Ullman and Katz set up their toy-manufacturing business Stimpson Avenue, between Abington Avenue and Wellingborough Road in Northampton, with their company registered on 31 August 1932. They initially produced very similar tinplate toys to those being made in Germany. Within six years the Northampton factory was said to have 600 employees and from 1944 Katz was the managing director. During World War IIthe factory not only manufactured munitions but a cooking stove for troops posted in tropical jungle environments. The Northampton Factory moved to a large site, originally used as a boot factory, in Northampton at the corner of Spencer Bridge Road and Harlestone Road, NN5 7AE, now occupied by Aldi and Iceland supermarkets.
Products
Slot Cars - Playcraft Highways which was the first HO Scale slot car designed by Derek A Brand and introduced in 1959. This set the standards and track geometry that many subsequent brands followed. Although not a commercial success in the UK it was developed into Aurora Model Motoring in the United States and became a market leader.
Toy cars – The company created a “Castoy” line of toy motor vehicles with clockwork motors in 1948.
Dollhouses – Mettoy manufactured dollhouses from 1954 to 1965.
Toy trains – The company made a variety of low cost mainly tin toy trains powered by clockwork motors to compete with Hornby. Between 1961 and 1969 a range of low cost mainly plastic HO scale trains were sold as Playcraft Railways. The range was 99% imported from the French manufacturer Jouef, but was accompanied by buildings kits - Initially from Aurora and later from Pola in what was then West Germany
Toy weapons – Mettoy designed many toy metal weapons ranging from toy machine guns to ray guns.
Tie-ins – Mettoy made a series of Dan Dare space toys and a hospital playset based on the Emergency Ward 10 television show.
In the early 1980s the director of Mettoy noticed that many children were becoming more interested in home computers than traditional toys. Mettoy started the Dragon Data branch of its firm to manufacture computers for children.
