Metcalfes Skinny


Metcalfe's Skinny is a healthy snack food business set up in 2009 by Julian Metcalfe and since September 2016 fully owned by Kettle Foods owner Snyder's-Lance.

History

Metcalfe's Skinny was set up in 2009 by Itsu and Pret a Manger founder Julian Metcalfe as part of an overall Metcalfe's Food company business which also produced a number of grocery and snack items for Itsu.
In June 2015 the larger group was split into separate businesses, with Metcalfe's Skinny becoming a business in its own right and the Itsu Grocery brand becoming a subsidiary of the main Itsu brand.
In January 2016 Kettle Chips bought a 26% stake in the business, with Kettle Chips owner Snyders - Lance purchasing the remaining 74% stake in September 2016, leading to founder Metcalfe leaving the business.
In November 2016 a new pack design was launched and references to Julian Metcalfe and Pret were removed from both the new packaging and the website.

Products

The company offers a number of corn based healthy snack products under the Metcalfe's Skinny brand, which include