Media of Wales


The media in Wales provide services in both English and Welsh, and play a role in modern Welsh culture. BBC Wales began broadcasting in 1923 have helped to promote a form of standardised spoken Welsh, and one historian has argued that the concept of Wales as a single national entity owes much to modern broadcasting. The national broadcasters are based in the capital, Cardiff.

Newspapers and news magazines

History of newspapers in Wales

The initial growth of newspaper publishing in Wales was slow in comparison to that of urban England, mainly due to distribution problems caused by poor transport networks and in particular rail links. It was further hindered by taxes on paper, advertising and the newspapers themselves. This changed in the early 19th century when Wales experienced sweeping social changes due to the Industrial Revolution. A rapid surge in population growth, along with the adoption of radacalist political views and the growth of Nonconformity saw the development of newspapers publishing in Wales. However the market for newspapers in Wales was much smaller than in England and was also to some extent split between two languages.
The first weekly newspaper in Wales was The Cambrian, published in 1804 and based in Swansea. Printed only in the English language, it was initially restricted to circulation in the southern towns of Wales, but over time its distribution increased, reaching not just South Wales, but also the West of England, America, India and the British colonies. The newspaper mainly covered local and general news, but also advocated mining, agricultural, and commercial interests. The success of The Cambrian was followed by other weeklies, including the North Wales Gazette and the Carmarthen Journal. The first Welsh-language weekly, Seren Gomer, was founded by Joseph Harris in Swansea in 1814. It covered national, foreign, political and religious news, and also included literary contributions from notable Welsh Nonconformists. Although it had a considerable circulation, the tax on paper made the Seren Gomer unviable, and it stopped after 85 issues. It was relaunched as a fortnightly in 1818 and then a monthly in 1820.
Few newspapers were established in Wales in the 1820s and 1830s. Both the Cardiff Weekly Reporter and the Newport Review were launched in Cardiff in 1822, and in 1836 the Welsh-language weekly Cronicl yr Oes began distributing from Mold in North Wales. 1836 also saw the printing of a West Wales paper, the Cambrian Gazette: Y Freinlen Gymroaidd, based in Aberystwyth. All four were short lived. More successful papers from that period included the Monmouthshire Merlin and The Welshman. In 1843, Yr Amserau, which was to become the first successful Welsh-language newspaper, was launched. Established across the border in Liverpool by Gwilym Hiraethog, it was later bought by Thomas Gee of Denbigh in 1859 and amalgamated with Baner Cymru to form Baner ac Amserau Cymru. This became a powerful influence on Welsh life, and through its most notable contributor John Griffith, writing under his pen name Y Gohebydd, the paper would champion radical causes, including the defence of Nonconformist views.
When stamp duty on newspapers was abolished in 1855, the effect was a rise in the number of publications, and most of the denominational papers in Wales originated around this period. The Baptist Seren Cymru launched in Carmarthen 1851, but had a short run followed by a more successful launch when it re-established in 1856. This was followed by the Congregationalists' Y Tyst Cymreig , the Calvinistic Methodists' Y Goleuad , the Wesleyans' Y Gwyliedydd and the Anglican Y Llan a'r Dywysogaeth . These religious papers were published nationally and reported on home and wider British news, though they also gave leadership on political and social issues.
Outside of Cardiff and Swansea, two other towns in the south Wales, Merthyr Tydfil and Aberdare, developed as newspaper publishing hubs in the mid- to late 19th century. Josiah Thomas Jones of Aberdare launched both Y Gwron Cymreig and The Aberdare Times, while David Williams, Abraham Mason and William Williams also of Aberdare, published Y Gwladgarwr. The most important of these newspapers was Tarian y Gweithiwr, which had a strong Liberal-Labour bias and stood for workers' rights; this made it popular with the coal miners and tinplate workers of the region. Merthyr Tydfil in turn was home to The Cardiff and Merthyr Guardian, The Merthyr Star, Y Fellten, and two Chartist publications The Workman and Udgorn Cymru.
In the north, Bangor and Caernarfon rose as important print towns. The North Wales Gazette was first published in Bangor in 1808 before changing title to the North Wales Chronicle in 1827. In direct conflict was the Carnarvon and Denbigh Herald, whose editorials were Liberal and Nonconformist, in contrast with the support of the Chronicle for Toryism and the Established Church.

Modern national newspapers

Unlike Scotland and Northern Ireland, the Welsh national press is limited. The only English-language Wales-based national newspaper is the Western Mail, produced by Reach plc. Its Sunday counterpart is the Wales on Sunday.
RankNewspaperCirculation
1The Western Mail12,000

One study in the 1990s found that the most widely read newspaper in Wales was The Sun. Despite the popularity of London-based newspapers in Wales, most UK newspapers do not produce regional editions for the Welsh audience, although until 2003 The Mirror was branded as the Welsh Mirror. Since the 1970s, there has been a decline in the number of Fleet Street newspaper journalists based in Wales; now all national UK newspapers rely on the Press Association reporter in Wales.

Modern regional newspapers

Daily newspapers

The most popular local newspapers in Wales, as of 2018, are the Daily Post, the Swansea-based South Wales Evening Post, the Cardiff-based South Wales Echo and Western Mail, and the Newport-based South Wales Argus. The North Wales edition of the Liverpool Daily Post is distributed in that region. The Evening Leader is the main evening newspaper for North East Wales.
RankNewspaperCirculation Region populationReach percentage
1Daily Post18,007687,937
2South Wales Evening Post16,000573,600
3The Western Mail12,0001,481,570
4South Wales Echo12,0001,481,570
5South Wales Argus9,000337,400

Weekly newspapers

Y Cymro was Wales' last Welsh language weekly newspaper, first published in 1932. By the time of its cessation in 2017 its sales had dwindled to around 2,000 copies. It now shares content through social media and has applied for funding from the Welsh Books Council for the resumption of physical publication.

Literature

Publishers

There are a number of large, medium, and small sized publishing houses across Wales, however the industry has seen contraction in recent years. The Wales Books Council states that there are 109 publishers in Wales. Funding for literature in Wales is dominated by the Welsh Books Council in Cardiff and Literature Wales in Aberystwyth.
Around Town is a free lifestyle and events magazine which publishes four variant editions that serve Bridgend, Cardiff, Swansea and Rhondda Cynon Taff.
Golwg is a Welsh-language magazine established in 1988. It covers current events and features and claims a monthly circulation of 12,000, the largest circulation of any magazine in Wales.
Cambria, which referred to itself as the 'National Magazine of Wales', was first launched in 1997 and was published bi-monthly. A glossy publication covering the arts, current affairs, topical subjects, history and lifestyle, it was aimed at ABC1 readers. It faced closure in 2015 after losing its funding from the Welsh Books Council, but was temporarily saved after a newly formed company, MegaGroup Newspapers, bought a half share in the publication. It printed its final issue in 2016 and MegaGroup was made insolvent in 2017.
Planet, a bi-monthly magazine covering the arts, literature and politics in Wales and the wider world, is produced in Aberystwyth. Each edition features poems and short stories alongside cultural reviews and political analysis.
A Welsh edition of the Times Educational Supplement, called TES Cymru, dedicates a number of pages to Wales' devolved education system, with a reporter based in Cardiff.
Furthermore, Wales has a network of local Welsh-language newsletters. Known as papurau bro, they are produced by volunteers and generally published monthly, serving a hyperlocal market. The first such publication was Y Dinesydd, established in Cardiff in April 1973. There are currently over 50 papurau bro, produced throughout Wales.

Zines

There are a large number of specialist zines produced in Wales, including Gagged!, The Free Flyer, and the Cambrian Snooze newsletter in Aberystwyth.

Digital

For 2019-20 the Welsh Government has allocated a £200,000 budget to stimulate and continue digital and hyperlocal journalism in Wales.
Golwg360

In 2009 Golwg launched Golwg360, a news website offering daily Welsh and international news in the Welsh language. It was initially launched with £600,000 funding from the Welsh Government, and is currently funded through the Welsh Books Council.
Senedd Home

Blogger Owen Donovan operates an extensive network of blogs covering a range of hyperlocal and national events. Three blogs are published, namely Senedd Home, State of Wales, and Oggy Bloggy Ogwr, which reports on Local Authority matters in Wales.
Nation.Cymru

Nation.Cymru is a national English language news service established in 2017 by Bangor University journalism lecturer and former Golwg editor Ifan Morgan Jones, alongside its current CEO Mark Mansfield. The service states it aims to address the absence of a national print media in Wales, and provide pan-Wales reporting to better inform Welsh people particularly about politics, the assembly, and the functioning of the devolved Government. It has an agreement with Owen Donovan of Senedd Home to report on stories related to Welsh parliamentary business.
Sports media

Other websites in the sphere include sports pages Dai Sport and Y Clwb Pel Droed.
Business media and hyperlocal reporting

Business news is dominated in Wales by Business News Wales, and hyperlocal sites operate such as Caerphilly Observer, Wrexham.com, Deeside.com, Cwmbran Life, The Bangor Aye, We Are Cardiff, and My Cardiff North.

Broadcasting

History

At 5 pm on 13 February 1923, 5WA Cardiff, a forerunner of BBC Radio Wales, first broadcast from a music shop at 19 Castle Street in Cardiff city centre. Later that evening Mostyn Thomas sang Dafydd y Garreg Wen, which was the first Welsh language song to be broadcast. A commemorative plaque records the event. However 5WA Cardiff ended on 28 May 1923.

Television

Public service television broadcasting

is based in Broadcasting House, Llandaff, northern Cardiff, and provides BBC One Wales and BBC Two Wales television channels. BBC Wales produces the most-watched Welsh news programme BBC Wales Today, current affairs programme Week In Week Out, sports coverage in Scrum V and Sport Wales, science-fiction programmes including Doctor Who and Torchwood, and factual programmes such as X-Ray.
S4C is the main Welsh-language station and has its headquarters in Llanishen, northern Cardiff. The channel features around 10 hours a week of programmes made in Welsh by BBC Wales, such as Newyddion and Pobol y Cwm as well as programmes made by independent production companies.

Public service television broadcasting

is based in Culverhouse Cross, western Cardiff and produces regional news and factual programmes such as Wales Tonight, Wales This Week, Sharp End and The Wales Show.
In 2012 Chancellor George Osborne invited new local television licence bids in order to establish stations akin to US decentralized affiliate broadcasters. Since introduction, there have been two dominant companies who operate the majority of local licenses in the UK, specifically Local Television Limited, who run Cardiff TV and North Wales TV, and That's TV, who run the That's Swansea Bay station.

Radio

Public service radio broadcasting

The BBC runs two national radio stations, BBC Radio Wales in English and BBC Radio Cymru in Welsh. A third national service is provided by Heart Wales. There are also a number of commercial and community radio stations throughout the country which broadcast in both Welsh and English.

Commercial radio broadcasting

In 2019, UK radio conglomerate Global Plc cut a significant amount of its local programing across the UK, specifically stations branded as Capital, Smooth, and Heart, as well as those produced under license for Communicorp.
The result is that a majority of content on five of the top ten Welsh radio stations is now produced in London, with the exception of Capital Cymru who retained local programming in order to meet their Welsh language obligations.
Name of conglomerateNumber of stations owned
Nation Broadcasting7
Communicorp2
Bauer Media Group2

The industry monitor Rajar has recorded a subsequent fall in listenership of these deregulated stations, and an increase in listenership for Capital's commercial competitors, including Nation Radio and Dragon Radio Wales.
RankRadio stationBroadcast office locationWeekly reach Reach change
1Heart South WalesGlobal Studios, London394,000
2BBC Radio WalesBroadcasting House, Cardiff365,000
3Capital South WalesCommunicorp Studios, London231,000
4Nation RadioCardiff 145,000
5Capital North West and WalesWrexham140,000
6The WaveGowerton115,000
7Radio CymruBroadcasting House, Cardiff112,000
8Heart North WalesGlobal Studios, London108,000
9Smooth South WalesGlobal Studios, London81,000
10Smooth North WalesGlobal Studios, London67,000
11Dragon Radio WalesCardiff49,000
13Swansea SoundGowerton40,000
14Radio PembrokeshireSt Hilary35,000
15Radio CarmarthenshireSt Hilary30,000No change
16Bridge FMBridgend22,000
17Swansea Bay RadioSwansea Bay21,000
18Nation Radio
St Hilary14,000

Primary sources

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