Max Alfred "Maxi" Elliott, known by his stage name Maxi Priest, is a British reggaevocalist of Jamaican descent. He is best known for singing reggae music with an R&B influence, otherwise known as reggae fusion. He was one of the first international artists to have success in this genre, and one of the most successful reggae fusion acts of all time.
Priest's musical career began with him singing on the South London reggae soundsystem Saxon Studio International, after which some independent single releases followed. His first major album, Maxi, was released in 1988, and, along with his cover of Cat Stevens' "Wild World", established him as one of the top British reggae singers. He is one of only two British reggae acts to have an AmericanBillboard number one: "Close to You" in 1990. A duet with Roberta Flack, "Set the Night to Music", reached the American Top Ten in 1991. His duet with Shaggy in 1996, "That Girl", was also a hit in the United States, peaking at number twenty. In the latter half of his recording career, Priest has favoured working alongside other artists, both established and up-and-coming. He has worked with Sly and Robbie, Shaggy, Beres Hammond, Jazzie B, Apache Indian, Roberta Flack, Shurwayne Winchester, Shabba Ranks and Lee Ritenour. It was reported in some newspapers in the Birmingham area, including the Birmingham Mail on 13 March 2008, that Priest would be replacing Ali Campbell as the new lead singer of UB40, and that he had recorded a cover of Bob Marley's "I Shot the Sheriff" with the band, based on information from "an unnamed source close to the band." Priest had joined UB40 on tour in 2007, culminating in sell-out shows at the National Exhibition Centre in Solihull in December. Another local newspaper, the Express & Star that had reported that Priest would be the new UB40 frontman, included a statement from band spokesman Gerard Franklyn which contradicted the claim, stating: "Maxi is collaborating with the band to record material but he won't be the new lead singer, that will be Duncan Campbell, the brother of Ali and Robin Campbell. He will only be appearing with them for this new recording." In 2012, Maxi Priest recorded a cover of Japanese band L'arc~en~Ciel's song "Vivid Colors" for the band's English-language tribute album. In 2013, Priest recorded a remix version of Hindi song "Kabhi Jo Baadal Barse", featuring Indian singers Rishi Rich and Arijit Singh. His 2014 album Easy to Love entered the BillboardTop Reggae Albums chart at number 2.
Priest played for non-League football club Southall, his son Marvin's team, in March 2003 when they needed players to fulfil a fixture due to an injury crisis at the club. However, despite coming on as a substitute at the age of 43, he could not stop Southall from losing 3-0 to Feltham.