Yasgur was born in New York City to Russian Jewish immigrants Samuel and Bella Yasgur. He was raised with his brother Isidore on the family's farm and attended New York University, studying real estate law. By the late 1960s, he was the largest milk producer in Sullivan County, New York. His farm had 650 cows, mostly Guernseys. At the time of the festival in 1969, Yasgur was married to Miriam Gertrude Miller Yasgur and had a son, Sam and daughter Lois. His son was an assistant district attorney in New York City at the time. In later years, it was revealed that Yasgur was in fact a conservative Republican who supported the Vietnam War. Nevertheless, he felt that the Woodstock festival could help business at his farm and also tame the generation gap. Despite claims that he showed disapproval towards the treatment of the counterculture movement, this has not been confirmed. Woodstock promoter Michael Lang, who considered Yasgur to be his "hero," stated that Yasgur was "the antithesis" of what the Woodstock festival stood for. Yasgur's early death prevented him from answering questions about why the festival took place.
Woodstock Festival
After area villages Saugerties and Wallkill declined to provide a venue for the festival, Yasgur leased one of his farm's fields for a fee that festival sponsors said was $10,000. Soon afterward he began to receive both threatening and supporting phone calls. Some of the calls threatened to burn him out. However, the helpful calls outnumbered the threatening ones. Opposition to the festival began soon after the festival's relocation to Bethel was announced. Signs were erected around town, saying, "Local People Speak Out Stop Max's Hippie Music Festival. No 150,000 hippies here" and "Buy no milk" Yasgur was 49 at the time of the festival and had a heart condition. He said at the time that he never expected the festival to be so large, but that "if the generation gap is to be closed, we older people have to do more than we have done." Yasgur quickly established a rapport with the concert-goers, providing food at cost or for free. When he heard that some local residents were reportedly selling water to people coming to the concert, he put up a big sign at his barn on New York State Route 17B reading "Free Water." The New York Times reported that Yasgur "slammed a work-hardened fist on the table and demanded of some friends, 'How can anyone ask money for water?'" His son Sam recalled his father telling his children to "take every empty milk bottle from the plant, fill them with water and give them to the kids, and give away all the milk and milk products we had at the dairy." At the time of the concert, friends described Yasgur as an individualist who was motivated as much by his principles as by the money. According to Sam Yasgur, his father agreed to rent the field to the festival organizers because it was a very wet year, which curtailed hay production. The income from the rental would offset the cost of purchasing thousands of bales of hay. Yasgur also believed strongly in freedom of expression, and was angered by the hostility of some townspeople toward "anti-war hippies". Hosting the festival became, for him, a "cause". On the second day of the festival, just before Joe Cocker's early afternoon set, Yasgur addressed the crowd.
After Woodstock
Many of his neighbors turned against him after the festival, and he was no longer welcome at the towngeneral store, but he never regretted his decision to allow the concert on his farm. On January 7, 1970, he was sued by his neighbors for property damage caused by the concert attendees. However, the damage to his own property was far more extensive and, over a year later, he received a $50,000 settlement to pay for the near-destruction of his dairy farm. He refused to rent out his farm for a 1970 revival of the festival, saying, "As far as I know, I'm going back to running a dairy farm". In 1971, Yasgur sold the farm, and moved to Marathon, Florida, where, a year and a half later, he died of a heart attack at the age of 53. He was given a full-page obituary in Rolling Stone magazine, one of the few non-musicians to have received such an honor. In 1997, the site of the concert and surrounding it was purchased by Alan Gerry for the purpose of creating the Bethel Woods Center for the Arts. In August 2007, the parcel that contains Yasgur's former homestead, about three miles from the festival site, was placed on the market for $8 million by its owner, Roy Howard.
In popular culture
's song "Woodstock", made famous by Crosby, Stills, Nash & Young, sings about "going down to Yasgur's Farm". In addition, Mountain recorded a song shortly after the event entitled "For Yasgur's Farm". The Beastie Boys 1989 album Paul's Boutique samples Yasgur's Woodstock speech on the track 'Car Thief'. The progressive rock bandMoon Safari has a song titled "Yasgur's Farm" on their album Blomljud. Yasgur is portrayed by Eugene Levy in Ang Lee's film Taking Woodstock. Sam Yasgur wrote a book about his father, Max B. Yasgur: The Woodstock Festival's Famous Farmer, in August 2009.
