Maudy Ayunda, is an Indonesian singer-songwriter, actress, and activist for education and youth-related interests.
Career
Maudy Ayunda's first film role was in :id:Untuk Rena|Untuk Rena alongside Surya Saputra. Her next film was Sang Pemimpi, directed by Riri Riza, where she played the role of Zakiah Nurmala, the protagonist's love interest. Her song "Mengejar Mimpi" was featured on the soundtrack. In 2011, Ayunda appeared in two musicals, :id:Rumah Tanpa Jendela|Rumah Tanpa Jendela and Tendangan dari Langit. In 2012, she had a role in Malaikat Tanpa Sayap, alongside Adipati Koesmadji. Ayunda released her debut album, Panggil Aku..., in 2011 that featured 10 songs, one of which she wrote "Tetap Bersama". In 2012, her vocal of "Perahu Kertas", written by Dewi Lestari was used for the soundtrack of :id:Perahu Kertas |Perahu Kertas. In January 2014, she recorded a duet "By My Side" with David Choi. The song was well-received in Indonesia and released on iTunes Music Indonesia and as a YouTube video on 19 March 2014. She released her second studio albumMoments on 1 April 2015. In 2015, she also released three singles: "Cinta Datang Terlambat", "Bayangkan Rasakan" and "Untuk Apa" and earned a Multi-Platinum award for selling over 200.000 copies. In 2016, Walt Disney Pictures chose Maudy to sing the soundtrack "How Far I'll Go" from the Indonesian song "Seberapa Jauh Ku Melangkah" for the film Moana.
Ayunda is involved in Social, Political, and Economic issues in Indonesia, especially those impacting the lives of young people. In 2015, accompanied the Prime Minister of the United Kingdom, David Cameron, during his visit to Jakarta. Ayunda plays an ambassador's role in sharing the message to youth in the fight against modern slavery that includes forced labor, marriage and dangerous labor. In March 2017, she was appointed a spokesperson against modern slavery at the Vice Presidential Palace in Jakarta. Through her work, she shares the realities of modern slavery, to ensure the rights of women and men to live in freedom and dignity is respected and uses social media platforms to promote that message. Ayunda speaks at local, regional, and global conferences highlighting concerns in education, media, and the creative industry. In 2017, she was awarded by BUBU Awards as "Best Digital Influencer" and by Style Awards as a "Most Influential Millennial" for her positive social media engagement and collaboration with CIMB Niaga on the "Kejar Mimpi" movement.
Personal life
As of 2015, she is in a relationship with Arsyah Rasyid, an Indonesian CEO and co-founder of the multimedia company Kokatto.
