Mastertronic Group Limited was a software publisher formed as a result of a merger between The Producers and Sold Out Sales & Marketing in 2004. Frank Herman, one of the founders of the original Mastertronic and former chairman of Sega Europe, was involved in negotiations to buy back the name from Sega in 2003. Frank Herman died in 2009 and the company was run by MD Andy Payne and Garry Williams. Mastertronic Group licensed, published and distributed value PC software under the Sold Out, M.A.D. and PC Gamer Presents labels. They also owned the Everyone Can Play and Great Indie Games labels. Mastertronic closed inNovember 2015.
History
Mastertronic Group Limited was formed in 2004 out of a merger between The Producers Limited and Sold Out Sales & Marketing Limited. The 'Sold Out' label was retained and used to sell software at the £5 price-point. The company also distributed software under the original 'M.A.D.' imprint, as well as another label associated with PC Gamer magazine. Games on these labels were typically sold for £10. Just Flight and Just Trains, both specialist simulation publishers were acquired by the Mastertronic Group in 2008. In 2009, Mastertronic Group started the Great Indie Games publishing label to spread independent games, only available on the internet, to shops. Later that year, Andy entered into a joint venture with Rupert Loman MD of Eurogamer Network and formed Get Games Go to market and sell PC games by direct download. In early 2014, in response to the changing games industry, the Group focused efforts on its publishing activities. As part of the process, the sales team were spun out to re-form Sold Out Sales & Marketing Ltd led by Garry Williams and James Cato. Mastertronic Group had also become the sole owner and operator of Get Games.
Business units
Mastertronic Group has five business units; , , , Blast Entertainment, and .
Mastertronic Games
Publishes PC & console games under a range of labels including PC Gamer Presents, M.A.D., Sold Out, Everyone Can Play and Great Indie Games. Recently the brand has increased output of indie-developed digital titles such as 10 Second Ninja, 0RBITALIS, Tango Fiesta, Richard & Alice and Concursion.
Get Games
An online retail outlet for digital-download PC/Mac/Linux games from a number of various publishers, both large and small. Get Games also offer periodic bundle sales under the brand.
