Massimo Dutti is a Spanish clothes manufacturing company that is part of the Inditex group. When founded in 1985, its product range was limited to men's clothing, with a women's range added in 1995. Despite the Italian name, it is a wholly owned Spanish company. The company employs over 4,000 people internationally. In 2003, the company launched a children's line under the trade name Massimo Dutti Boys and Girls. "Massimo Dutti" is not a fashion designer, nor a real person, but a trademark.. As Inditex higher-end brand, it is more associated to a masstige market. Since 2006, Massimo Dutti has been fully designing and marketing the following lines: Women: Women's wear, Accessories, Soft, Fragrances; Men: Men's wear, Accessories, Soft, Personal Tailoring, Fragrances In 1991 Inditex acquired 65% of the shares of the company before acquiring it fully. The company has diversified its supply and offers clothes for women and children, as well as perfumes. It has 781 stores in 75 countries. The offices of Massimo Dutti are located in Tordera, unlike Inditex which is located in Arteixo. Massimo Dutti fragrances are marketed by Puig Company. The group, which is working on selling all its brands online by 2020, seems to have found a window of opportunity in the fragrance market. According to Cosmetics Europe, a personal care association, the European perfume sector was worth 11.93bn euros in 2017. Meanwhile, Spain’s National Association of Perfumery and Cosmetics announced that sales of perfumes and fragrances grew 5.42% to 1.31bn euros in Spain in 2017, becoming the fastest growing category and enjoying its third consecutive year of growth. This means that fragrances could help Inditex boost sales even further, after posting revenue of 25.33bn euros in 2017. Massimo Dutti is Inditex’s latest chain to take a step forward in the fragrance category. The launch of six new fragrances happened at the end of October 2018-including three fragrances for men and three for women, the collection has been fine-tuned in line with the brand’s positioning, reaching for its minimalist and refined image which is now best positioned in the premium fast-fashion segment.While the existing Massimo Dutti fragrance line was distributed in a network of multi-brand retailers such as Douglas, El Corte Ingles and Amazon, the new collection has overhauled the distribution system and is sold exclusively by Massimo Dutti. Customers are able to find the men’s and women’s fragrances in 400 Massimo Dutti stores and online in a total of 32 markets. In line with its social commitment, Massimo Dutti has, since 2001, been proud to be working closely with mental health and disability charities specialising in social rehabilitation and professional work placement programmes for individuals with severe mental disorders or physical disabilities. Massimo Dutti was the first Inditex brand to be part of our 'for&from' programme and now has three stores in Spain managed by and providing long-term employment for people with disabilities: Allariz, Llagostera and Igualada.
