Maryann Keller


Maryann Keller is an American automotive industry analyst and author. Keller covered the auto industry as a Wall Street analyst from the 1970s until the 1990s. She is currently principal at Maryann Keller & Associates, an automotive consultancy firm she founded in 2001.

Personal life

Maryann Keller, née Katula, grew up in Perth Amboy, New Jersey. Her parents were Henry Katula, a factory hand at National Lead Company, and his wife, Helen, a nurse. Keller married Jay Chai a former Vice Chairman and CEO of the Japanese trading company ITOCHU in 1984. Maryann and Jay have three children.

Education

Keller attended Rutgers University, where she obtained a bachelor's degree in chemistry.

Career

Keller became an auto analyst in the 1970s and according to the New York Times was “the first woman to be an auto analyst” in the United States. In 1989 she published Rude Awakening; The Rise, Fall and Struggle to Recover at General Motors which predicted the rise of Japanese automakers to the detriment of the Detroit three. The book won the Eccles Prize for Economic Literature from Columbia University.
After leaving her position as a Wall Street analyst in 1999, Keller managed Priceline.com’s automotive division and later started her own consultancy company in 2001.

Publications