Writing in The Guardian, Sam Wollaston praised Jones's "lovely, very human, performance". Andrew Anthony, for The Observer, said "Jones realised its potential with such poignant insight into character that it’s impossible to imagine anyone else playing the part. 's life has been a triumph of unselfconsciousness, which is easier read about than captured. But in a story fraught with the danger of sentimentality, Bowker located a sort of comic truth about an innocent at home and Jones made that truth both funny and movingly real." Ellen E Jones, reviewing the film in The Independent, said: "The triumph of Marvellous is that it’s a feel good film that feels good, not through any Hollywood schmaltz, but through the sheer force of Baldwin’s own optimistic personality". Sarah Crompton, for The Daily Telegraph, described Marvellous as "sweet and sharp... on the whole a great number of people emerge well from this film, including Stoke City’s former manager Lou Macari and many long suffering clergy. It might have been too cute in different hands, but both Toby and Gemma Jones gave performances that were almost as miraculous as the story itself." Jim White, writing in The Sunday Telegraph, described it as "a wonderful, uplifting, life affirming 90 minutes of television. And the most compelling argument yet that – despite all the evidence presented by previous filmic depictions of the beautiful game – it is possible to extract telling fiction from football." Julie McDowall for Scotland's The Herald, described it as 2014's best television programme. Rachel Cooke in the New Statesman said of Toby Jones' portrayal of Baldwin that he "played him brilliantly, turning in an understated performance that combined innocence and wryness to powerful effect". She praised Bowker’s "pitch perfect script, which was as natural sounding as a conversation overheard on the top deck of a bus", and Farino’s direction – "so deft, quirky, witty and attentive to important details ". Reviewing the programme for the Stoke Sentinel, John Woodhouse said "It says everything for Neil that Marvellous was ever made. For in times when television is seduced by vacuity and celebrity, it doesn't sound that promising a pitch. A drama, set in Newcastle , about a man saddled with the tag of 'learning difficulties' who reveals himself to be so much more? Good luck with that one. And yet here it is – primetime BBC2." Stoke Sentinel columnist Simon Lowe described it as "the most human of stories: a truly stirring, laugh-out-loud tearjerker of a drama. Part biopic, part musical and part incredible journey, Marvellous was life-affirming and inspirational." Lou Macari was quoted in the Stoke Sentinel as saying: "The film really captures Nello as he was and for those who didn't know him I can assure them everything in the film is true. There are many moving moments, and it must be the best 90 minutes viewing Stoke-on-Trent has had for a long time."