Marvel HQ


Marvel HQ is an Indian pay television channel owned by Star India, a wholly owned subsidiary of The Walt Disney Company India featuring shows and movies from Marvel Entertainment, as well as some acquired programming. The channel targets children with action-adventure animation and live action programming. It uses the same name and branding as the Marvel HQ website and YouTube channel.

History

Marvel HQ was officially launched on 20 January 2019, replacing the Indian version of Disney XD. Disney India sees Marvel as a "pop-culture phenomenon" as the reason to have a dedicated Marvel channel. At launch, the main Marvel programming would consist of four animated shows and 40% of the schedule with additional Marvel animated series added or seasons started in March 2019.

Programming

Marvel HQ programs air on two prime-time day parts, afternoon and evening. Marvel shows and movies, accounting for 40% of the schedule, would be supplemented with similar themed show from other providers and libraries to bring in other viewers. The amount of Marvel content would rise over time. Marvel movies would be shown on Saturday and Sunday. The channel also airs the Non-Marvel programs from its sister channels Hungama TV and Disney Channel. At air time, the main Marvel programming would consist of four animated shows: