Martin Barker


Martin Barker is a British scholar of media studies and cultural studies. He is now an Emeritus Professor at Aberystwyth University, having previously taught at the University of the West of England and the University of Sussex. Over the course of his career he has written or co-edited fifteen books. He is known for being one of the pioneers behind the concept of cultural racism, which he termed "new racism".
Barker received an undergraduate degree in philosophy from the University of Liverpool in 1967, after which he lectured in cultural studies at Bristol Polytechnic, later renamed the University of the West of England, from 1969 to 1998. Identifying as a committed socialist and anti-racist, during the 1970s, Barker focused his research on racism, in particular its place in British children's comics. Studying growing hostility to migrants in Britain, he coined the idea of "new racism"—later known as cultural racism—and promoted this through his 1981 book The New Racism. His argument was that the concept of "racism", created in the 1930s to describe biological racism, should be extended to take into account prejudices against people on the basis of cultural difference. In 1995 he gained a DPhil from that university.
He then worked as reader in media studies at the University of Sussex from 1998 to 2001, before becoming professor of film and television studies at the University of the West of England, where he remained until 2011, when he became professor emeritus. Much of his work in the 1990s and 2000s focused on media audiences, looking in particular at the audiences for fantasy fiction like The Lord of the Rings film trilogy and Game of Thrones.

Biography

Barker was born on 20 April 1946. He received an undergraduate degree in philosophy from the University of Liverpool in 1967.
Barker worked for 29 years at the University of West England, becoming Head of the School of Cultural Studies, before spending 2 years as a reader at the University of Sussex. In January 2001, Barker was appointed as a Professor of Film and Television Studies at Aberystwyth University, where he is now an Emeritus Professor.

Research and publications

Barker has described himself as "a committed socialist all my adult life" and during the 1970s was a member of the International Socialists group. Committed to anti-racism, he came to believe that the IS's focus on combating the growth of the fascist National Front "didn't seem to me to be the heart of the matter" and that there was a larger issue at play in British society.
Early in his academic career, Barker researched and published work on racism in the UK and children's comics, including Action and 2000 AD. He coined the term "new racism" in 1981 in the context of racist public discourse about immigration to the UK during the reign of Margaret Thatcher.
In the 1980s, Barker became an outspoken critic of the video nasties censorship campaign in the UK, which was led by the Daily Mail and public pressure group the National Viewers' and Listeners' Association, spearheaded by Mary Whitehouse. A later book, Ill Effects: The Media Violence Debate, co-edited with Julian Petley, dismantled theories of “media effects” and “copycat violence” inspired by violent media which were reported often as “common sense” in the British press.
Later in his career, Barker focused much more on studies of media audiences, drawing upon his background in cultural studies. His co-authored study of audiences of the Sylvester Stallone film, Judge Dredd, was influential in the field of audience studies. In response to the censorship campaign against David Cronenberg’s Crash, again by the Daily Mail, Barker, along with Jane Arthurs and Ramiswami Harindranath, oversaw and authored a study on the film's reception in the press and conducted an audience study. This was published as The Crash Controversy: Censorship Campaigns and Film Reception by Wallflower Press in 2001. Over the course of these and other audience studies, Barker developed a methodology for studying audiences which to date remains very influential in the field.
At Aberystwyth University, Barker was commissioned by British film censors, the BBFC, to produce research on audiences and issues around watching sexual violence on screen. He has recently been an outspoken critic of recent research used by the BBFC to justify implementing tighter censorship.
Barker served as director on an ESRC-funded international audience research project on The Lord of the Rings which resulted in Watching Lord of the Rings: Tolkien's World Audiences. A follow-up project was overseen by Barker, studying audience responses to The Hobbit, which involved 145 researchers in 46 countries. It received 36, 109 responses and is the largest audience study ever conducted. He is currently directing the international Game of Thrones audience study.
Barker has specialised in the study of media audiences, and is presently overseeing an international audience research project on Game of Thrones.

Selected works