Born Marian Geller, Goodman grew up on the Upper West Side and attended the Little Red School House and Emerson College. In 1956, Goodman was one of a group of civically engaged mothers who successfully battled Robert Moses when he tried to expand the parking lot at Tavern on the Green, forcing him to build a playground instead. Her father, Maurice P. Geller, a first-generation Hungarian-American accountant, collected art, particularly that of Milton Avery. Goodman, herself, became an art dealer almost by accident, as a new divorcée who needed to support herself and two children. In 1962, she organized a book of cheap prints of New York paintings to raise funds for the Walden School, where her children were students. In 1963, Goodman attended graduate school in art history at Columbia University. She was the only woman in her class. Goodman and partners opened Multiples, dealing in artists’ editions, in 1965. Multiples published prints, multiples, and books by American artists, such as Richard Artschwager, John Baldessari, Dan Graham, Sol Lewitt, Roy Lichtenstein, Claes Oldenburg, Robert Smithson and Andy Warhol. In 1970, the year Multiples exhibited for the first time at Art Basel, Goodman published Artists and Photographs, a 19-piece portfolio exploring the way artists such as Ed Ruscha, Christo and Bruce Nauman were incorporating photography into their work. From 1968 to 1975, Multiples worked with European artists, introducing early editions by Joseph Beuys, Marcel Broodthaers, Blinky Palermo and Gerhard Richter to American audiences. Her failure to secure Broodthaers an outlet in New York was the impetus behind her decision to open her own gallery featuring his work as the initial exhibition. Goodman opened the Marian Goodman Gallery on East Fifty-seventh Street in 1977.. In 1981, she moved the gallery to its present quarters, at 24 West Fifty-seventh Street. She later discovered Lothar Baumgarten when she hired him to hang the gallery's display at a Düsseldorf art fair. Marian Goodman Gallery opened its first space in Paris in 1995. In 1999, a permanent exhibition space was opened inside the Hôtel de Montmor, a 17th-century hotel particulier in the Marais district. In 2014, the gallery opened its first outpost in London, located in an 11,000 square feet space over two floors inside a former factory warehouse at Golden Square; the architect David Adjaye renovated the space. In spring of 2018, the gallery's New York space exhibited the work of Anri Sala; the Paris location that of Eija-Liisa; and the London space that of Nairy Baghramian, Cristina Iglesias, Giuseppe Penone, Anri Sala, and Thomas Struth.
Artists
Goodman has stated that she believes a dealer should be committed to working with an artist for fifteen to twenty years. The gallery represents leading non-American artists, including:
Kentridge, Struth and Orozco, like most of Goodman's artists, joined her relatively early in their careers. One exception is Richter, who had three exhibitions with Sperone Westwater before deciding to show simultaneously there and with Goodman. After several years of this joint arrangement, he dropped the original gallery. Goodman also represents American artists, including:
Goodman's friend German theorist and critic Benjamin H. D. Buchloh says, “Her judgment is ultimately aesthetic, but she has a broad understanding of what a privileged existence allows and requires one to do. Her gallery has a certain subtle social horizon of responsibility.” In an article in the New Yorker, art critic Peter Schjeldahl said "Goodman may be the most respected contemporary dealer in New York, for her taste, standards, and loyalty to her artists." Michael Govan, director of Dia Art Foundation, describes her as one of the most powerful and influential dealers of the 20th century. Described by Artnet as a "very private dealer," Marian Goodman was ranked 22 in ArtReview's guide to the 100 most powerful figures in contemporary art: Power 100, 2010. She is ranked 5th on the list of America's Most Powerful Art Dealers, according to Forbes magazine. In 2012, Goodman received an honorary degree from the CUNY Graduate Center.