Maple Leaf Square is named after Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs and Toronto Raptors, both of which play in Scotiabank Arena next to the square. During the 2014 postseason for the Raptors, the public square was nicknamed by fans as Jurassic Park. The square is now colloquially referred to as Jurassic Park in addition to the real name. On September 25, 2014, it was reported that the official name of the square would be changed to Ford Square from Maple Leaf Square, after the Ford Motor Company of Canada's purchase of naming rights to the square. After public uproar to the rename, five days later, MLSE said that those reports were "premature and unfounded" and that they would not get rid of the name. Instead, they announced that the square would be rebranded as the Ford Fan Zone at Maple Leaf Square due to a five-year sponsorship deal with Ford Canada.
The public square has a capacity of 5,000 people, which hosts pre-game gatherings and other sports-related events. In conjunction with the project, the Scotiabank Arena itself on the side of Maple Leaf Square was renovated. The renovations included a atrium addition to the west side of the arena which abuts the plaza. The outside wall of the atrium features a 50 by video screen overlooking the plaza which was inspired by similar plazas at L.A. Live in Los Angeles, and Victory Park in Dallas. Games going on inside the arena are often displayed live on the outdoor screen. The square was the first such plaza in Canada. It has been since repeated in Edmonton with a plaza in the Ice District by Daryl Katz, owner of the Edmonton Oilers and in Winnipeg with True North Square by True North Sports and Entertainment, owners of the Winnipeg Jets.
Viewing space for sports
The public square holds special outdoor viewings of significant games like season openers and playoff games for both the Toronto Maple Leafs and Toronto Raptors. During Raptors games, the public viewing area is known as "Jurassic Park". Maple Leaf Sports & Entertainment, which owns both franchises, puts concession and merchandise stands on the square during such occasions. These viewings happen regardless of if the team is playing at home or on the road. Popularity of this fan experience has risen over the years and has required heightened security and traffic control. Interest in attendance reached a new level on May 25, 2019 to watch the Raptors win Game 6 of the Eastern Conference Finals to advance to the NBA Finalsfor the first time. Following the Raptors' historic win in the NBA Finals, the City of Toronto renamed a portion of Bremner Boulevard from York Street to Lake Shore Boulevard to Raptors Way.