Manufacturers' Agents National Association


The Manufacturers’ Agents National Association, was founded in 1947 and is the largest North American association of manufacturers’ reps.

Scope and operations

MANA is a 5016 not-for-profit, horizontal, industry-independent organization for reps and their principals. Its missions focus on rep and principal education and matchmaking. Educational activities focus on helping reps and principals launch and sustain profitable long-term relationships. Matchmaking activities introduce reps and principals whose products and business models are a sufficiently logical match to launch the interview process.
Rep associations that focus on specific industries are referred to as vertical associations. Many rep companies and principals belong to both MANA and the vertical association that supports their industry. A partial list of vertical industries follows:
John D. Roba
Greg Bruno
Tom Hayward, Chairman of the Board
Tim Ryder
John Sandifer
Ken McGregor
Craig Lindsay