Maltesers


Maltesers are a British confectionery product manufactured by Mars, Incorporated. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Ireland, Australia, New Zealand, Canada, and, since 2017, the US. The slogan is "The lighter way to enjoy chocolate".
Maltesers consist of a spheroid malted milk centre surrounded by milk chocolate. Maltesers are sold in a variety of packaging, including plastic bags, larger cardboard boxes and tubes, and plastic buckets. They also have medium-sized "teasers" in Celebrations boxes. Maltesers are also one of the types of chocolate included in Mars's Revels assortment.
Maltesers brand director Rebecca Shepheard-Walwyn called Maltesers “one of the UK’s biggest heritage brands.” A YouGov poll saw them ranked the most popular confectionary in the UK.

History

Maltesers were created by the American Forrest Mars Sr. in England in 1936, and first sold in 1937. They were originally described as "energy balls" and aimed at slimming women.
The current Maltesers' slogan is "The lighter way to enjoy chocolate". Earlier slogans have included: "The chocolates with the less fattening centre", "No ordinary chocolate" and "Nothing pleases like Maltesers". In the 1930s, advertisements claimed that the Maltesers malted milk centre is one-seventh as fattening as ordinary chocolate centres; this led marketers to claim it was beneficial for weight loss.
In Australia, Mars signed a production deal with MacRobertson's in 1954, but then switched to Cadbury in 1963.
In 2011, the product gained Fairtrade accreditation in the UK and Ireland by sourcing all their cocoa and sugar under Fairtrade Terms. In 2016, Maltesers’ commercials in the UK began featuring disabled actors which have been highly successful for the brand. Celebrating universally awkward situations, the adverts were inspired by real-life stories from disabled people.
In January 2017, Maltesers officially became available in the United States for the first time. The factory in Newmarket, Ontario, Canada produces the Maltesers for the North American market; it is expected the factory exports about 80 percent of its production to the United States.

Ingredients

In the United Kingdom and Ireland, the ingredients are: sugar, skimmed milk powder, cocoa butter, glucose syrup, barley malt extract, cocoa mass, palm fat, lactose, demineralised whey powder, milk fat, wheat flour, emulsifiers, palm oil, raising agents, salt, gelling agent, flavouring.
In Canada, the ingredients are: sugar, modified milk ingredients, malted milk powder, cocoa butter, cocoa mass, corn syrup, palm and palm kernel oil, lactose, malted barley extract, soy lecithin, ammonium salt of phosphorylated glyceride, pectin, sorbitan tristearate, artificial flavour.
In Australia and New Zealand, the ingredients are: sugar, milk solids, cocoa butter, glucose syrup, barley malt extract, cocoa mass, vegetable fat, emulsifiers, wheat gluten, raising agents, salt, natural flavour, pectin.
In the United States, the ingredients are: sugar, skim milk, cocoa butter, barley malt extract, chocolate, glucose syrup, whey permeate, fractionated palm oil, whey, corn syrup, milkfat, less than 2% - palm oil, palm kernel oil, wheat flour, soy lecithin, sorbitan tristearate, leavening, wheat gluten, lactose, pectin, salt, flavor.

Varieties