The Major League Baseball Players Alumni Association is a 5013 non-profit organization created in 1982 by former Washington Senators player Chuck Hinton to promote the game of baseball, raise money for charities, inspire and educate youth through positive sport images, and protect the dignity of the game through former players. It has also become a central point for former MLB players to keep in contact with each other and connect with current players.
The Legends for Youth Clinic Series teaches young ballplayers the fundamentals of the game in a multi-station format, and stresses the importance of education to help kids recognize they have the ability to make positive decisions. Since the program's inception, the Legends for Youth clinics have reached more than 150,000 children across the United States, Europe, Dominican Republic, Venezuela, Puerto Rico, Nicaragua, and the US Virgin Islands.
Swing with the Legends Golf Series
Created in 1984, the golf events have featured some of the greatest names in baseball history. Reaching more than 30 cities across the United States, the series raises funds for both local and national charities as well as the Alumni Association. These events are held at some of the premier golf courses around the nation and provide each participant with an exciting weekend with their favorite baseball stars of yesterday.
Legends for Youth Dinner
The Legends for Youth Dinner is the primary fundraiser for the MLBPAA's Legend for Youth Clinic Series. Established in 1999, the dinner recognizes former players' on- and off-field accomplishments along with their contributions to communities across the nation. Other awards given out at the dinner for current Major League players include the National and American League Pitcher and Player of the Year Awards, the Dick Schaap Memorial Player of the Year Award, and the Heart and Hustle Award.
Heart & Hustle Award
The Heart & Hustle Award was created by the MLBPAA in 2005 and is presented annually to the current player who demonstrates a "passion for the game of baseball and best embodies the values, spirit and traditions of the game." The winner is voted on by both alumni and active players and is awarded at the annual Legends for Youth Dinner in New York City.
Subsidiaries
To help former players, the MLBPAA wholly owns two for-profit organizations, MLAM and MLAS.
Major League Alumni Marketing
MLAM was created to gain compensation for former players through endorsements and appearances, while protecting the names and likenesses of the individuals. Players are able to sign a Player Pool Agreement, which is a pool of group licensing and other marketing monies that are annually divided equally among the members. MLAM is separated into two divisions:
Legends Memorabilia Collection is one of seven licensed dealers of authentic Major League Baseball memorabilia. LMC was started to fulfill a niche and offer memorabilia signed by any living player who has ever played the game. Throughout the year, LMC hosts numerous private signings with Hall of Famers and many miscellaneous players who have experienced the big leagues. In 2011, LMC sponsored over 100 live auctions at Major League Ball Parks.
Legends Entertainment Group actively promotes players through endorsement deals and personal appearances. Since 1999, over $5 million has been paid to the alumni player.
Major League Alumni Services
MLAS strives to broaden membership programs including medical and pension benefits, while providing services outside the non-profit framework for the direct benefit of MLBPAA members such as free heart and lung care for former players, courtesy of Deborah Hospital.
