Magento
Magento is an open-source e-commerce platform written in PHP. It uses multiple other PHP frameworks such as Laminas and Symfony. Magento source code is distributed under Open Software License v3.0. Magento was acquired by Adobe Inc in May 2018 for $1.68 Billion USD.
The software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.
More than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.
Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, the former CEO of Varien, later sold a share of the company to eBay, which eventually completely acquired and then sold the company to Permira; Permira later sold it to Adobe.
On November 17, 2015, Magento 2.0 was released. Among the features changed in V2 are the following: reduced table locking issues, improved page caching, enterprise-grade scalability, inbuilt rich snippets for structured data, new file structure with easier customization, CSS Preprocessing using LESS & CSS URL resolver, improved performance and a more structured code base.
Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the entity–attribute–value model to store data. On top of that, Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.
History
Magento officially started development in early 2007. Seven months later, on August 31, 2007, the first public beta version was released.Varien, the company owning Magento, formerly worked with osCommerce. Varien had originally planned to fork osCommerce but later decided to rewrite it as Magento.
In the first years of its existence, the platform has been the winner of the "Best of Open Source Software Awards" and "SourceForge Community Choice Awards" several times.
In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership share of the company.
On June 6, 2011, eBay announced that it would be acquiring the rest of Magento, which would join its new X.Commerce initiative. Magento's CEO and co-founder Roy Rubin wrote on the Magento blog that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.".
Yoav Kutner left Magento in April 2012, citing that the vision for Magento had changed since the time of acquisition due to high-level staff changes.
As a result of the breakup of eBay following Carl Icahn's raid, Magento was spun out as an independent company by the new owner Permira private equity fund on 3 November 2015.
In May 2018 it was announced that Magento would be acquired by Adobe for $1.68bn with a view to integrating it into Adobe Experience Cloud, its Enterprise CMS platform. The acquisition was finalized on June 19, 2018.
Overview
Magento provides two distinct platforms: Magento Open Source and Magento Commerce; the latter is available in an on-premises version or as a platform-as-a-service. There were also two former platforms, Magento Professional Edition, and Magento Go.Magento Commerce
Released April 11, 2016, Magento Commerce is an eCommerce platform as a service.Magento 2 has many new and improved features, developer tools, and its architecture is quite different from all the previous versions. Magento 2 was announced in 2010. It was planned for release in 2011, and its merchant beta version was released in July 2015. Since then Magento 1 and Magento 2 have existed simultaneously.
Magento caters to three levels of businesses; small business, mid-market, and enterprise.
Magento Commerce (On-Premises)
Magento Commerce, previously "Magento Enterprise Edition" is derived from Magento Open Source and has the same core files. Unlike Open Source, this is not free but has more features and functionality. This product is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Commerce has annual maintenance fees, neither Open Source nor Commerce include hosting. The Magento team develops Magento Commerce by cooperating with users and third parties. Development on the 2.X branch of Magento Commerce is coordinated publicly on GitHub.The latest actively supported versions of Magento Commerce is 2.3.4 released on October 8, 2019.
Magento Partners
Solution Partners
Magento Solution Partners are companies that have extensive experience implementing and adjusting Magento eCommerce websites. Many Magento solution partners are developing Magento 2 extensions to help other Magento to CMS users.Technology Partners
Magento Technology Partners are companies or products that help merchants improve their website out of the box. They cover more than 20 different categories including marketing automation, payments, content management, shipping, tax, hosting, and performance. To ensure quality and compatibility, all Magento Technology Partners pass a rigorous business and technology review. Magento Technology Partners can be found in the official website directory.Security concerns
In 2015 it was reported that outdated or unpatched Magento web stores are susceptible to a cross-site scripting attack, which allows attackers to perform online skimming to steal user credit card information. According to a security expert, more than 4000 Magento web stores were vulnerable to such an attack in October 2016.In 2017 security company DefenseCode reported that Magento CE web stores are susceptible to Remote Code Execution attack, which allows attackers to perform web skimming, steal stored credit card information of future and previous customers, take control of the database, and in some instances even the complete server - including other Magento instances. It's suspected that up to 260,000 Magento web stores could be vulnerable to such an attack in April 2017.
In 2019, Magento reported potential Vulnerability in its Admin URL location for its 2.1.x, 2.2.x, and 2.3.x versions. It also reported critical security breach for customers running version 1.0.2 of the Magestore Store Locator extension. Similar incidences of Magecart attack and Magento killer have also been faced by e-commerce store owners.
Events
"Imagine eCommerce" is the annual Magento eCommerce conference that has run since 2011. The first event was held in February 2011 in Los Angeles with more than 600 Magento merchants, partners, and developers. The goals of the event is sharing ecommerce ideas and providing networking opportunity sessions.Besides Imagine, Magento also organizes local "Magento Live" events in which the participants will have opportunities to learn more about ecommerce in general, get introduced to local Magento partners and learn about upcoming changes to the Magento software itself. Magento Live events have been held in Australia, UK, The Netherlands, Spain, France and Germany.
There is a non-profit organization that was established in 2019 and that contributes up to more than 24 global "Meet Magento" events per year named "Magento Association" The association is open to all companies who are active in ecommerce in any way and want using Magento commerce now or in future. The project has been run on all developed market of Magento like Germany, Austria, Switzerland, France, Sweden, Denmark, Italy, Spain, the Netherlands, Poland, Romania and Russia and also Vietnam.
Certification
There are four different Magento certifications. Three of them aim to prove developers' competency in implementing modules; one targets business users. Magento Front End Developer Certification is mainly focused on improving the user interface of back end developers who implement the core modules. The Plus certification tests deep understanding of Magento Enterprise modules and the entire architecture.Resources
Magento DevBox is a Docker container that allows for the easy installation of the latest Magento 2 CE or EE platform in a virtual environment. It also allows developers to link to an existing local Magento 2 installation. As of June 2017, it is still in beta.Magento 2.3.4 released on January 28, 2020, the latest version is v2.3.4, download it from tech resources page or Github.
Magento 1 migration to Magento 2 can be done by the official Data Migration Tool. The migration can be performed by developers with extensive Magento 1 and 2 experience or companies that specialize in Magento Development.
Magento also has a diverse group of eCommerce articles written to help B2B and B2C companies. These can be found in the blog section of the website.
eCommerce case studies are also another portion of the Magento website that provides inside information on how Magento impacts brands.