Magenta Telekom


Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. As of 2017, it has 5.7 million customers.
The company was branded as T-Mobile Austria until 6 May 2019. The display name of Magenta Telekom is: Magenta-T- or T-mobile A

History

The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria.

tele.ring acquisition

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros.

UPC Austria acquisition

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria from its parent company Liberty Global for 1.9 billion euros. The acquisition was approved by the European Commission on 10 July 2018.
The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.