Magandang Umaga, Pilipinas


Magandang Umaga, Pilipinas was an early morning show produced by ABS-CBN from June 3, 1996 to June 22, 2007. It starts at 5:15am and ended at 8:30am on weekdays while the weekend edition which ran from 1999-2004 and airs from 5:30am to 7:00am PST on weekends.

History

Alas Singko Y Medya (1996–2002)

The ABS-CBN management conceptualized the morning show in 1995 when Magandang Umaga Po was still on air. The show started on June 3, 1996 as Alas Singko Y Medya which premiered with original hosts Julius Babao and Panjee Gonzalez. Gonzalez temporarily left the show due to her upcoming marriage to Eugenio "Gabby" Lopez III, who would be ABS-CBN's chairman and CEO since 1997 but later returned a few months later until Tintin Bersola was named as the permanent replacement to her.
Aida Gonzalez was the first female traffic reporter of the show was named host in 1996 and Alvin Elchico, an anchor from TV Patrol Western Visayas, has been assigned to the main office in Quezon City and was in the show since 1997. With this addition, the show's ratings were increasing.
On January 16, 1999, the show aired a weekend edition to cater the needs of the people every morning and to continue its ratings increase. The edition were initially hosted by Cosim with Mon Ilagan and RJ Ledesma. On January 17, 2000, the network launched Balita Alas Singko ng Umaga to serve as the pre-programming for the morning show.
Babao and Cosim would serve as the main news anchors while Bersola, Jeff Fernando and Riki Kwek for lifestyle tips and other feature segments and Ira Panganiban for sports. Each host would switch roles for some who are not present, but share the same task to one another.
On March 5, 2001, the would-be couple Babao and Bersola temporarily left the show to host Talk TV, a new talk show that served as the replacement of Today with Kris Aquino. Cosim and Ilagan, together with Cherie Mercado, Connie Sison and Pia Guanio were named as weekday hosts.
On August 2, 2002, the network has decided to reformat the show and to retain some of its hosts, as part of their rechange of some of the news and current affairs shows like TV Patrol. It was confirmed that the show would undergo major changes and would be renamed as Magandang Umaga, Bayan on Monday followed by a new morning talk show that would replace Talk TV, Morning Girls.

Magandang Umaga, Bayan (2002–2005)

Part of the major change of morning shows on ABS-CBN to boost up against its competition, the show was renamed Magandang Umaga, Bayan and premiered on August 5, 2002 retaining Julius Babao, Christine Bersola-Babao, Cheryl Cosim, Aida Gonzalez, Rikki Kwek, Ira Panganiban, Connie Sison, Pia Guanio, Erwin Tulfo and his wife Karen Padilla from Alas Singko Y Medya as the main hosts of the show.
The show welcomed new hosts Bobby Yan, Aljo Bendijo, then-Cong. Juan Miguel Zubiri, Atty. Jesse Andres, and showbiz reporters Mario Dumaual and Jeff Fernando, and "Oooh La La Obet".
Upcoming seg-ments for Magandang Umaga, Bayan include “Problema ng Pinoy”, a public service portion for the daily concerns of the average citizen, as anchored by Cong. Miguel Zubiri, and “Itanong Mo Kay Atty.”, a legal advice feature that tackles problems set in by viewers from all parts of the country, as anchored by Atty. Jesse Andres of the PECABAR law firm.

Magandang Umaga, Pilipinas (2005–2007)

In 2005, the first regional morning show was launched on March 7 entitled Maayong Buntag Kapamilya as a local counterpart along with Panay Sikat, launched on January 16, 2006 and Magandang Umaga South Central Mindanao, launched on June 19.
Also on June 6 of that year, it carried the title Magandang Umaga, Pilipinas with new hosts. The show ended on June 22, 2007 because of poor ratings and was replaced by Umagang Kay Ganda, as a customized format for MUP.

Synopsis

The show reports live traffic situations from cars and by air with the ABS-CBN Sky Patrol.

Hosts

Original hosts

The collaboration of Jake Maderazo, overall-in-charge of production, Noel Ferrer, executive producer, and Zaldy Bonalos, director, wrap up the new MUP package to the audience.

Awards and recognition