Made in Italy


Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.

History

Made in Italy brand has been used since 1980 to indicate the international uniqueness of Italy in four traditional industries: fashion, food, furniture and mechanical engineering, in Italian also known as "Four A", Abbigliamento, Agroalimentare, Arredamento and Automobili. Italian products have often been associated with quality, high specialization and differentiation, elegance, and strong links to experienced and famous Italian industrial districts often connected with the concept of luxury. Since 1999, Made in Italy has begun to be protected by associations such as Istituto per la Tutela dei Produttori Italiani and regulated by the Gucci company to the Italian government.
In recent times the merchandise mark Made in Italy has become decisive for Italian exports and so common worldwide to be often considered as a separate product category. In January 2014, Google Cultural Institute, in collaboration with the Italian government and the Italian Chamber of Commerce, launched an online project aimed to promote Made in Italy by using virtual showrooms about several famous Italian products.

Regulation

In 2009, the Italian law stated that only products totally made in Italy are allowed to use the labels Made in Italy, 100% Made in Italy, 100% Italia, tutto italiano in every language, with or without the flag of Italy. Each abuse is punished by the Italian law.
Compared with "Made in Germany" and "Made in the USA", Italian regulation is more restrictive in determining what qualifies for the use of the "Made in Italy" label.

Brands

Economists and business analysts have identified five companies in particular whose names are closely associated with Made in Italy:
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