Mac CRM


Mac Customer Relationship Management is an approach to managing a company’s interaction with current and future customers on Apple Inc Desktop computers and iOS devices only. Mac CRM solutions are not web-based only applications that use a web browser for interaction. Instead, a Mac CRM is a combination of a cloud based app built with Apple's programming language Objective-C or Swift. Mac CRMs involve using Apple only devices and technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

History

Origins

Mac CRM was first used by Ntractive, LLC in 2007 in preparation of the launch of Elements SBM. The term Mac CRM was first publicly used when launching Elements SBM 1.0. The Ntractive Elements SBM press released was named "Ntractive announces Mac CRM - Elements SBM 1.0". Ntractive later renamed Elements SBM to Element CRM in July 2009.

Ntractive

is a privately held software development company based in Grand Forks, North Dakota that markets business software to small to medium-sized companies. Established in 2006, the company's sole product is Elements CRM, a customer relationship management application aimed at small businesses that use Mac OS X computers, iPads and iPhones. Elements CRM is a cloud based app that employs a unique site-specific browser to merge OS X desktop and web application functionality. The product was first introduced to the public at a keynote address during Apple's 2007 World Wide Developer's Conference. The official launch of Elements SBM 1.0 took place at Macworld/iWorld 2009. The product was then renamed Elements CRM and with its 2.0 release was awarded the honor of Apple "Staff Pick" in July, 2009.

Software

Elements CRM

is a Mac Customer Relationship Management solution for Apple business using Apple devices. Offered as a subscription-based service, Elements CRM is part desktop and part cloud. Its main functions include managing leads and contact information, tracking communication history, managing tasks and follow-ups, tracking email communication, creating estimates and invoices and managing projects.

Elements CRM iOS

is a universal mobile app for the iPhone and iPad. Elements CRM iOS is an add-on to the Elements CRM desktop app. The iPad CRM version of Elements CRM iOS looks, works and feels like the desktop app. The iPhone CRM app is a limited version of the most important functions of the desktop app.