MacDavid


MacDavid is an Israeli fast food brand, that started in 1978 in Tel Aviv. After growing to a peak of 28 branches, many branches have closed, leaving one location, in Haifa.

History

The original branch was opened in 1978 on Tel Aviv's Frishman Street. In 1979 McDonald's sued MacDavid over name infringement. MacDavid claimed its name was dissimilar, but stopped serving "Big Macs".
MacDavid expanded to a peak of 28 in 1989. In 1993 McDonald's Israel entered the market, and competitor Burgeranch expanded their presence, causing the number of MacDavid restaurants to decline. By the year 2000 only four restaurants remained, with the locations in Eilat and Haifa still open by the end of 2010.
In 2011 a new MacDavid company opened a branch in Nazareth Illit. More branches were planned to open soon after. This new and unrelated MacDavid was unsuccessful and the restaurant closed down.
In 2016 the Haifa branch of the original chain, opened 1982 on Trumpeldor Boulevard, continues to operate as MacDavid's sole location.