MTV Desi


MTV Desi is a digital platform from MTV that targeted Desis in the United States, as the name implies. The network features various styles of music such as electronic tabla music and English-Gujarati hip-hop, interspersed with Bollywood videos. It also broadcasts brief documentary clips profiling Desis/famous Indians in music, comic skits about South-Asian American generational conflicts, interviews with bi-cultural artists and Desi house parties, live performances and animated series. It launched as a cable network on July 2005 and was shut down in 2007. It was relaunched as a digital platform in 2012.
Rabbi Shergill's video "Bullah Ki Jaana" was the first video played on MTV Desi.