MTV (European TV channel)


MTV is a pan-European pay television network launched on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as ViacomCBS Networks EMEAA began to regionalise its network in 1997.
MTV began as MTV Europe under a co-operative agreement between Viacom, BT and Robert Maxwell, which lasted until 1991 when Viacom took over full ownership. MTV is wholly owned and operated by ViacomCBS International Media Networks Europe.
Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV!" became embedded in the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.

History

1987-1997 - One MTV for the whole of Europe

From its launch in 1987 and until its break-up into different MTV stations across Europe in 1997, MTV Europe became famous for its VJs who came from all over Europe, who used to introduce videos and programs round the clock in English. The most popular presenter on the channel was without a doubt Ray Cokes who's show Most Wanted ran from 1992-1995. Other talent included 80's pop star Paul King, Davina McCall & Terry Christian
In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe.
As of 2020, MTV Europe serves the following territories:
The Pan-European MTV is also broadcast in Sub-Saharan Africa, alongside local MTV Base Africa, MTV Portugal and MTV France.

Free-to-air satellite transmissions

MTV Germany was available FTA on Astra 19,2E, but it became encrypted on January 1, 2011. Until August 2015 the Italian MTV-station was free to air available on Eutelsat 12 West A. However, with the take-over of Sky Italia of this channel, it has been rebranded TV8. MTV Italia has become an exclusive Sky-channel only for subscribers. On 23 December 2017 MTV Germany turned itself into a free-to-air channel.

Programming

Current Local Music Shows
Former Local Shows
Award Shows and Live Music Specials
Pan-International

Past VJs