MRC Data is a provider of music sales data. Established by Mike Fine and Mike Shalett in 1991, data is collected weekly and made available every Sunday and every Monday to subscribers, which include record companies, publishing firms, music retailers, independent promoters, film and TV companies, and artist managers. It is the source of sales information for the Billboard music charts. The company operates the analytics platform Music Connect, Broadcast Data Systems, and Music 360.
History
Nielsen SoundScan began tracking sales data for Nielsen on March 1, 1991. The May 25 issue of Billboard published Billboard 200 and Country Album charts based on SoundScan "piece count data," and the first Hot 100 chart to debut with the system was released on November 30, 1991. Previously, Billboard tracked sales by calling stores across the U.S. and asking about sales—a method that was inherently error-prone and open to outright fraud. Indeed, while transitioning from the calling to tracking methods, the airplay and sales charts and the Hot 100 often did not match. Although most record company executives conceded that the new method was far more accurate than the old, the chart's volatility and its geographical balance initially caused deep concern, before the change and the market shifts it brought about were accepted across the industry. Tower Records, the country's second-largest retail chain, was originally not included in the sample because its stores are equipped with different technology to measure sales. At first, some industry executives complained that the new system—which relied on high-tech sales measurement rather than store employee estimates—was based on an inadequate sample, one that favored established and mainstream acts over newcomers. The Recording Industry Association of America also tracks sales on a long-term basis through the RIAA certification system; it has never used either Nielsen SoundScan or the store-calling method. The first Billboard Hot 100 number-one song via Nielsen SoundScan was "Set Adrift on Memory Bliss" by P.M. Dawn. Other changes would also largely impact the Hot 100 in the future, consisting of radio-only songs being able to chart in 1998, and YouTube views playing part of how a Hot 100 is decided in 2013. In December 2019, Valence Media, the current parent company of Billboard, acquired Nielsen's music data business, reuniting it with Billboardfor the first time since its spin-off to E5 Global Media from Nielsen Business Media.
Tracking
Sales data from cash registers is collected from 14,000 retail, mass merchant, and non-traditional outlets in the United States, Canada, UK and Japan. The requirements for reporting sales to Nielsen Music are that the store has Internet access and a point of sale inventory system. Submission of sales data must be in the form of a text file consisting of all the UPCs sold and the quantities per UPC on a weekly basis. Sales collected from Monday-Sunday or Sunday-Saturday are reported every Monday and made available to subscribers every Wednesday. Anyone selling a music product with its own UPC or ISRC may register that product to be tracked by Nielsen Music.
Impact
The incorporation of SoundScan tracking by the Billboard charting system was noted by the industry as being a possible cause of the early '90s popularization of alternative music in the United States; an explanation floated was that the previous call system provided data that under-represented marginal genres. Under SoundScan, exact data about alternative music sales allowed these acts to appear higher in the Billboard charts than before, and this chart success fed back into increasing the genre's perceived popularity in popular culture. In addition, SoundScan data quickly found use in the promotion departments at major record labels, as a way to use sales data to persuade radio station music directors to add tracks by high-selling alternative artists such as Nirvana.
