MICA (institute)


MICA, formerly Mudra Institute of Communications, Ahmedabad, is a higher education institution for Strategic Marketing and Communication skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad.

History

MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute. The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994. Atul Tandon served as director from 2001 to 2009. Shailendra Raj Mehta is the current director and president.

Academics

MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow programme. MICA has partnered with Emory University for data analytics, luxury marketing and consumer insight and with Michigan State University and Northwestern University for marketing management and integrated marketing communications. MICA has two residential programmes - Post Graduate Diploma in Management and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.
From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.

Faculty

At MICA, we have a number of student activities which every student can participate in, depending on their personal preference. If you like sports we have SCAM, if you like theatre we have Sankalp, if you feel you can run a store then join MICARE- we have a committee and an activity for everyone. And yet, this is just a small part of the MICA experience. In addition to MICA Council for Student Affairs which is an overarching committee, here’s a list of student committees that work in different domains along with Faculty aligned to each bucket of Student Activities: